Hashtags seem to be everywhere you turn. They are on Twitter, Instagram, Pinterest, LinkedIn, and Facebook.

It has become almost impossible to engage people on Twitter without hashtags. You can use the tags to drive conversations, promote marketing campaigns and, of course, run contests online.

As these tags continue to grow in popularity, how do we use them to drive business growth? This guide offers actionable steps to help promote your business with hashtags.

About Hashtags

A hashtag is basically a word or phrase that begins with the "#" symbol. When using two or more words as a hashtag, the words need to be joined together without any space in between.

For instance, the phrase "digital marketer" should not be expressed as #digital marketer. Instead, use #digitalmarketer or #DigitalMarketer for the hashtag.

Hashtags are mainly used to extend communication around a particular topic, or make it easy to locate a piece of content.

Twitter is the platform that is most popular when it comes to using hashtags. Any tweet that comes without a hashtag will most likely get lost in the crowd.

The effective use of a hashtag is a skill that anyone can develop. It is particularly helpful if you need to build visibility and awareness for your brand.

How much value can hashtags add to a brand's online activities?

We will find out in just a moment, and I suggest you stick around long enough to find out.