Benefits of Hashtags to Your Business

Hashtags can provide you lots of benefits that may not all be included in this section. However, I have chosen to highlight just a few of those benefits.

1 - Hashtag is a Conversation Starter

Including a hashtag in your tweet is a great way to begin the conversation around a topic. Hashtags will, first of all, give context to your tweets, and make it easier for your tweets to be found by others.

As others include hashtags in their tweets, a conversation is started around the topic.

This can help lengthen your topic or post and get more people talking.

2 - Drive Marketing Campaigns

Brands can use hashtags to launch and drive online marketing campaigns.

To do this effectively and to help keep the focus on what you intend to promote, you need to create a unique hashtag for your campaign.

To ensure that your hashtag is unique, search for whichever you intend to use.

Let's say you want to run a marketing campaign with the hashtag "#RunDMC".

If your chosen platform is Twitter, then search for the hashtag #RunDMC on Twitter. If it has been used before, then you may have to create something different. But if no results are found from the search, it means no one has used the hashtag before.

You can go ahead with #RunDMC for your marketing campaign.

3 - To Organize Information

A hashtag can be used as a sort of archiving for your content. It's like telling a story that is longer than 280 characters, yet you still want to tell it on Twitter.

So how do you organize that story on Twitter?

By using a hashtag, you can connect all tweets that relate to the story. That way anyone can find the full story by searching for the hashtag you used.

4 - Run Contests

It is quite common to see contests and games on Twitter being driven through hashtags.

Participants are urged to post tweets using a particular hashtag, or retweet posts containing the hashtag.

The winners get to go home with some kind of gift or awards. The hashtag helps to identify the contest and track what others are doing.

You can add your own hashtag benefits to this list. Before you get started with the hashtag campaign, please read the next section.