For a business to be successful in today's fast paced world, there is the need to incorporate social media marketing for the brand's advertising, sales lead generation, sales conversion and relationship building with customers. A social media marketing strategy would therefore involve social networks that assist businesses with delivering on these business outcomes.

I can count on the tip of my fingers the total number of social media networks that qualify for this consideration. One that would surely make the list is the most populous nation on earth. I'm talking about a platform that has over 2 billion users and still counting. Yes, I'm talking about Facebook.

If you are actively involved in business or work with one, it is quite certain that you operate a Facebook page or group. You may also have been using the many features supported by Facebook to grow your brand's awareness and build your network, with some level of success.

It would surprise you to learn that Facebook offers so many benefits to business owners, and yet most are not aware of these benefits.

Here are 7 benefits you stand to enjoy from advertising with Facebook.

• Utilize over 2 Billion Potential Reach
• Get a Bite of People's Social Media Time
• Use Facebook Targeting for Accuracy
• Leverage the Powerful Analytic Tools
• Reach More People Faster Than Organic Reach
• Reach a significant part of your audience
• Perform Wonders with Customizable Call-to-Action Buttons