How To Optimize Content For SEO
Images & Video
Google and the other search engines don't view images as we do. Instead they rely on you to tell them what the image is all about. A good way to do this is simply by adding an alt tag to your images. If you are trying to optimize your post or page for several keywords then using one keyword per alt tag image is a great way to do this. Lets take a look at the easiest way of adding an alt tag to your image within WordPress...
Adding a Keyword Alt Tag
First select an image by clicking on it within the WordPress editor. You will see a menu appear above the image. Click the icon that looks like a pencil.
That will take you to the image details page. Simply enter your keyword in the alternative text box.
After entering your text, simply click update in the bottom right of the screen.
Its worth noting also that the alt tag's function is to provide a clear description of the image in question for blind people and users that use screen readers. Therefore it is good practice to make good descriptive alt tags, especially when an image shows something more that just a title, as in the example above.
Video is also a great way to increase your on page SEO. Including a video within a blog post has a couple of really good benefits. One of the raking factors that Google is looking for these days is the amount of time that a visitor spends on your page. The longer someone spends on your page is an indication to Google that the page is interesting and has good content. Whilst text and images are an essential component to a good blog post, video engages your audience and keeps them on your page for longer.
Video is also another indication as to what your page is all about. When the search engine spiders check your site, one of the things that they will check is the relevancy of the videos that you have embedded within your pages.
Combining the elements
Quality content is a mixture of high quality text, images and video that all indicate to Google what your page is about and where it should be ranked. Producing good quality content on a regular basis is an indication to Google that you are an authority on your chosen subject. Google will reward you for this over time!
Click next to learn more about optimizing your on page content...