How To Optimize Content For SEO
So far in this tutorial we have looked at several ways to optimize your on page content for current posts that you might be working on. In this final section we are going to look at how to optimize content for SEO within your old posts and pages.
If you have ever monitored the performance of your old blog posts and pages then you may well have seen both a rise and fall in rankings. Its natural that over time Google will change its mind constantly over which websites rank highly and which ones don't. But one thing that just might give you an extra edge is the fact that Google loves "current" up to date information.
Have you ever looked back on an old post or page within your website and thought you could do better? Well if not, maybe you should, because that's exactly what Google do!
Keep your content fresh
Have you ever visited a website looking for information, only to find that its out of date? I know I have. This is an instant black mark against your website if you have outdated information. Go back over it and make the necessary changes and the search engines will thank you for it.
We've all seen the "Wikipedia" style websites with tons of internal links pointing here there and everywhere. If not, here's what I'm talking about:
Internal linking or hyperlinking your blog pages is an essential part of optimizing your content for SEO. You can only build lots of internal links if you have lots of content to link to and from. So going back over your old posts and pages is a must.
Re-visiting your old posts
Ever had one of those days when you just couldn't think of anything to write about on your blog? We all hit that wall at some point! Here is a great way to still remain productive without creating a new post.
Going back over your old posts and pages serves you well in a couple of ways. Firstly you can re-visit old posts and create internal links that point to newer posts. This is great for SEO and improves the ease of navigation around your website.
Secondly you can go over what you have written in old posts with a fresh perspective. Often if you read something that you have written a few months ago or even just a few weeks ago, you will want to make changes. So long as those changes improve the article, Google will reward you for it.
By going back over your old posts on a regular basis you can keep all of your content up to date and fresh. Adding more internal links as you create more content will not only aid your human visitors but will also provide Google with information on what your site is about and where it should be ranked.
Click next for some final advice...