Over the years SEO or Search Engine Optimization has changed dramatically. A few years ago you could get away with creating very poorly written content and still get it up to the top of the search results. These days the search engines are much more advanced and with amazing speed can check your website for lots of ranking factors. Whilst its not essential to know each and every raking factor that Google looks for, it is a good idea to know the basics.

Writing content for both human and robot eyes

Your primary focus should be to write content for your human visitors. Although Google will scan through your website electronically, one of the main things that Google now look for is ease of use and navigation. Can your human readers navigate your content easily? Do the links that you have within your site lead to other relevant pages?

Google is in the business of providing information to the people using their service. So its only natural that Google want to provide the best possible content for their users. Within your basic training here at Wealthy Affiliate you will have learned that Google will only grow to trust you over time. This is something that can't be rushed, but there are things that you can do to help Google to trust you.

On the next page we are going to look at a basic on-page SEO checklist.