Treat The Brand As A Fictitious Character...
Do you know what the twitter bird's name is?
The answer is at the end of this tutorial :)
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"It is understood now that the human voice is required to give your brand a personalized touch.
You can't tamper with the brand’s logo and certainly not its name.
What you can do is introduce a character or a mascot to represent your brand.
In this way, people can develop a sense of connection with your brand.
The McDonald’s Ronald McDonald clown is a classic example of how you can associate with your audience with a mascot.
Perhaps you can visualize a few details for your character, add some bio and then map it out in your business.
Ensure its relevance.
For example...you can’t have Ronald McDonald act as the humanoid voice for an online clinical consultancy firm and its presence over social media!"
The next page is...
Employ Easy-To-Understand Language...
It's something that's been bugging me when I connect with other marketers on SM. You mostly feel you are being sold to. And immediately the popup for a newsletter if you go only one step further.....
Surprisingly enough, the exception so far has been an astrologer lady who always addresses me by name, and writes to me personally. As a result of this, even though her readings are not from the type of astro-schooling I favor, I have already bought two of her in-depth readings.
Yes, the personal touch.....:-))
Reply
It works!
And the personal touch works here at WA as well!!!!!!! :)
