Employ Easy-To-Understand Language...
"People follow you on social media channels to expect amusement and not be bored with corporate jargon and lingo.
You should converse with your audience the way you would in your circle of friends and family.
Instead of saying “Thank you” or “Appreciated” to customer feedback, reply “Cheers mate!”
Do you see how casual it sounded?
Do you get the ‘feel’ here?"
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theresroth
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Thanks for this, Steve, it is highly timely!
It's something that's been bugging me when I connect with other marketers on SM. You mostly feel you are being sold to. And immediately the popup for a newsletter if you go only one step further.....
Surprisingly enough, the exception so far has been an astrologer lady who always addresses me by name, and writes to me personally. As a result of this, even though her readings are not from the type of astro-schooling I favor, I have already bought two of her in-depth readings.
Yes, the personal touch.....:-))
It's something that's been bugging me when I connect with other marketers on SM. You mostly feel you are being sold to. And immediately the popup for a newsletter if you go only one step further.....
Surprisingly enough, the exception so far has been an astrologer lady who always addresses me by name, and writes to me personally. As a result of this, even though her readings are not from the type of astro-schooling I favor, I have already bought two of her in-depth readings.
Yes, the personal touch.....:-))