Ensure Online and Offline Synchronization...
"The trickiest part in managing your social media presence is that your online presence should display a similar aura of your brand that the visitors would feel in your physical establishment.
If you’re a clothing brand, your funky appeal online should correspond with that of your store.
You can’t have dull people managing your business there.
Seriously, would you leave your operations in the hands of the people who wouldn’t know how to keep the customer’s enticed?
So you need to hire the kind of people who can carry similar energy online as your staff do in your bricks-and-mortar store."
The next page is...
Engage In Conversations...
Join the Discussion
Write something…
theresroth
Premium
Thanks for this, Steve, it is highly timely!
It's something that's been bugging me when I connect with other marketers on SM. You mostly feel you are being sold to. And immediately the popup for a newsletter if you go only one step further.....
Surprisingly enough, the exception so far has been an astrologer lady who always addresses me by name, and writes to me personally. As a result of this, even though her readings are not from the type of astro-schooling I favor, I have already bought two of her in-depth readings.
Yes, the personal touch.....:-))
It's something that's been bugging me when I connect with other marketers on SM. You mostly feel you are being sold to. And immediately the popup for a newsletter if you go only one step further.....
Surprisingly enough, the exception so far has been an astrologer lady who always addresses me by name, and writes to me personally. As a result of this, even though her readings are not from the type of astro-schooling I favor, I have already bought two of her in-depth readings.
Yes, the personal touch.....:-))