Ensure Online and Offline Synchronization...

"The trickiest part in managing your social media presence is that your online presence should display a similar aura of your brand that the visitors would feel in your physical establishment.

If you’re a clothing brand, your funky appeal online should correspond with that of your store.

You can’t have dull people managing your business there.

Seriously, would you leave your operations in the hands of the people who wouldn’t know how to keep the customer’s enticed?

So you need to hire the kind of people who can carry similar energy online as your staff do in your bricks-and-mortar store."

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theresroth Premium
Thanks for this, Steve, it is highly timely!
It's something that's been bugging me when I connect with other marketers on SM. You mostly feel you are being sold to. And immediately the popup for a newsletter if you go only one step further.....
Surprisingly enough, the exception so far has been an astrologer lady who always addresses me by name, and writes to me personally. As a result of this, even though her readings are not from the type of astro-schooling I favor, I have already bought two of her in-depth readings.

Yes, the personal touch.....:-))
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Steve1958 Premium
You're welcome Therese...
It works!
And the personal touch works here at WA as well!!!!!!! :)
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theresroth Premium
Yes, my friend, it does, it has deeply connected me to everyone in this place......:-)))
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jtaienao Premium
Thanks Steve for the excellent training. Building trust with your audience is quite important.

Regards,
Jerome
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Steve1958 Premium
You're welcome Jerome...
Trust is the biggie!
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stiwari78 Premium
Great insight and learning. Wish a very happy and prosperous new year, Steve
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Steve1958 Premium
Thanks Sarita...
Much success to all of us for 2017!
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PaulineT Premium
Very thought-provoking. Thanks Steve.
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Steve1958 Premium
It is!
I appreciate you took the time to have a look!
Happy new Year Pauline :)
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PaulineT Premium
Same to you also Steve!!:)
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reanna1 Premium
Thanks for another excellent training, Steve!
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Steve1958 Premium
My pleasure Rebecca...
I learned quite a bit from it as well!
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