PAGE 1 – Going Long Pt. 1: Long Form Content

PAGE 2 – Going Long Pt. 2: Long Tail Keywords

PAGE 3 – Strategy Pt 1: Keyword Placement & Importance

PAGE 4 – Strategy Pt 2: Creating & Using Links + Backlinks

I remember when I first started writing website content, I was so concerned with getting high Google rankings. But now I do not worry about it so much, mainly because what I do to achieve it has become pretty much routine. It seems that one character trait I have has translated over to my website content and has paid off well in SEO rankings.

GOING LONG

According to the experts who have been blogging for quite some time and who rank quite well, they all have one thing in common, they write long form content. What actually is long form content? Quite simply it is content that is no less than 1,500 words long. Now I know what you are thinking, but if you want to rank well with your website content, you better start thinking of going long with your content.

Actually 1,500 words should be the bear minimum and your content should really be no less than 2,000 words. A couple of years ago serpIQ ran a study on about 20,000 different keywords and came up with the top 10 ranking pages of content and how many words each one had. The results can be seen in the graph below, with the number 10th position coming in at about 2,050 words in length.



As you can clearly see, all pieces of content are over 2,000 words in length. Think about all of the top-ranking websites, they are all using long form content. It should be obvious by now that Google and the search engines crave lots of content and it only stands to reason why those who write long form content are getting higher rankings.

So often when I review the websites of people wondering why they are not seeing any major change in their rankings, they mostly have pages of content with under 1,000 words. Writing long form content has advantages in many aspects for your overall SEO and if you want better rankings you should start writing longer content.

NEXT UP = Using Long Tail Keywords also Increases SEO


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speakwealth Premium
My most popular post is the longest one I have done at around 3,000 words.

It makes a huge difference when trying to establish authority.

People also like to share long-form content. It makes them look and feel smarter to the people they share it with even if they don't read the whole thing.
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GarenArnold Premium
I guess it's safe to say size matters :)
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boomergp08 Premium
Wow, 3000 words! That is like the length of many of Neil Patel's blogs and he practically always ranks on Google page 1. But bigger is always better because Google loves websites with content.
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speakwealth Premium
Once you get going, it can be hard to stop writing. But the more detail you can put into a post, the more your readers like it. Tell them absolutely everything on the subject of your post and you will outrank your competition.
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boomergp08 Premium
I know the feeling because I write a weekly 2000 word blog for one of the WA Ambassadors website and I always find myself trimming down my content. :)
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Noteboom Premium
About number one. I have thought a lot about it. It´s proven that long articles are good for Google ranking. But are they good for the business?
What I have in mind is:
1) Proven that long articles are good for Google.
2) Are they good for readers? I have been watching one guru which always have huge articles and have proved his ranking performance But, I have newer managed to keep reading after 30-50% of the article. I read a lot, but I must think about my time too, and it´s floating in excellent articles on the internet (and very bad articles too). And when I have an article, even so it's well written, which take a circle to come to the point I don´t have time.
3) If people don´t read it, they newer come to the end of the article where the affiliate link, recommended by many like Jay, for example, are so they will not buy.
4) If the articles are shorter and more focus on getting the point, it looks like it´s not ranking well. With point 1) in mind.

So, what is the right way to do? I´m confused!
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GarenArnold Premium
Yes long articles are better. If people want to read the whole article they will. Just make sure you have good headings, because people skim on the internet a lot. They have lower attention spans.

Short answer: longer the better and use good headings :) Sprinkle in lots of creative pictures too.
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boomergp08 Premium
To address your concerns.

1) Long articles are definitely good for Google. Why? Because Google indexes content and not just keywords and you get rankings and traffic based off of your content as a whole and not your keywords.

2) Long form is good for readers, especially when using proper UXO (User Experience Optimization), so that your content is created for both the visitor that reads it all and those who skim through the content. Always create your content with that in mind.

Don't create content based on how you feel it will be comfortable for you. More information is always better for SEO. In one of the Bootcamp lessons, Kyle says to go back into content which is thin and add more to make it more authoritative.

There are many authority content posts online that I do not fully read either, but I will bookmark them to come back to when I have more time. Neil Patel is one who I read a lot from and I hardly ever read all of his content in one sitting and his content is LONG Long Form.

3) This is not always true. Again if you are using good UXO, you can still capture people near the end. Plus you do not have to put your affiliate links always at the end. I always utilize the sidebar so it appears higher on every screen.

4) Providing good UXO can solve a lot of issues. Plus you also must understand that not every piece of content on your website needs to be Long Form. About a 50 percent ratio is a good start.
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Noteboom Premium
Thanks for very good explaining. Now I on the track :)
And a happy new year.

ps. Neil Patel was the person I had in mind for beeing with so long articles I have newer finish them even so I have interest and bookmark!
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boomergp08 Premium
You are welcome and happy new year to you too.
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Claud Premium
Excellent material Robert as always, thank you.
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boomergp08 Premium
You are welcome Claud.
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Profithog Premium Plus
Yep you are absolutely right. people say they don't like long messages but guess what? LONG rocks! I have tested short emails Vs long, short articles Vs Long, short lead capture pages Vs LONG and guess what wins in ALL categories for conversions? PLUS you're correct. LONG attracts search engines as well. In fact I haven't written short copy in months. My last pre-sell page was over 4,000 words. Talk about windy!
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boomergp08 Premium
About 80 percent of the content on my website is long form and I do that naturally because I like to be thorough in my content.
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GarenArnold Premium
Yeah, I try to make my piece of content as long as possible. One trick I use is look at the top 10 sites that rank for the keywords you targeting. Include everything they have in your article.

Lots of good information in this tutorial. What do you think will be the biggest factor in SERP rankings in 2016?
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boomergp08 Premium
Thanks! Writing 2000 word pieces of content comes easy for me, 80 percent of my content is long form and most times I'm trimming it down.

I think semantic search and indexing will become a bigger factor because that is where Google search is headed.
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GarenArnold Premium
I agree. What is funny is the SEO's that still optimize for keywords, but don't focus on actually increasing the value of their content, frequency, etc.
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boomergp08 Premium
This is because SEOs are not focusing much on UX, another important ranking factor, and solely on keywords. Google wants websites that are focused on the end user and not the search engine algorithms. One day soon SEOs will realize this.
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