Make SEO Work for You

Setting up a campaign can be simple enough when using Facebook ads, AdWords, or other PPC channels. SEO is not difficult, even for novices. I'll show you how to plan and implement an effective SEO campaign on your site.

Step 1: Start Keyword Research

It's a written truth in digital marketing that keyword research is either a passion or a chore. It's an inevitable part of search marketing, regardless of your personal feelings.

Google's algorithm updates (Hummingbird and Rankbrain) have made it possible to change how keywords are researched and optimized significantly. These updates are about interpreting search queries' contexts and meanings. It is how Google determines if your search for "apple" is about fruit or computers.

It is about SEO search intent in three categories:

Informational: This is when people look for information on a topic or a way to answer a question. These keywords often include "how-to" and "what is."

Research: These users likely already know the topic and are now deciding what product or solution would be best for them. These keywords will often include terms like "best," "review," or "top 10". That is a sign that they are moving on to the next category.

Action Completion:These searchers are ready to take the next step, whether they're making a purchase or signing up for a service. These people expect to reach their goals directly from the landing page. These queries have a lower search volume, but the conversion rate is higher.

This keyword research is a great way to find out where searchers are in the conversion funnel.

If you need help coming up with the best keyword ideas for any stage of your funnel, many tools are available. For ideas, Jaaxy, Ubersuggest, and Keywordtool.io are good options.