Step 2: Create a Plan!

Your campaign will fail if you don't decide how you define success and measure progress. SEO requires you to go deeper than just ranking in Google. Ranking in Google or vanity metrics such as bounce rate and engagement are as important as the answers to these three questions.

• Who am I trying to reach?

This question will help you identify your target audience and build your marketing personas.

• Are these people essential to me?

What do you want your visitors to accomplish once they land on your site? You must have a clear business goal. Regardless of whether you are looking for lead generation, sales, or list building, you must be precise.

• What is the best way to measure success?

These numbers can be challenging to calculate depending on your goals. You would typically measure the conversion rate and email list membership. You may need to choose a more specific plan if you're not sure how to measure progress.

Without knowing how success looks like, it will be impossible to succeed.