Before Google finally took over the ranking of sites, it was in the control of search engines like Alta Vista, Yahoo and others. In those days, sites were ranked based on content directly.

This time around, the kind of content that ranks in Google must be fully-engaging, greatly-remarkable and informative to the readers.

Did you think search engines would read all of your content word by word and phrase by phrase? Not at all! What search engines do these days is that your content is ranked based on ranking parameters such as the quality of the links you build, how informative and helpful your content is and several other parameters.

Google uses some ranking tools to further detect the use of punctuation marks across your content, the readability of your content, audience engagement and lots more.

Most of the content that ranks today has these ranking attributes and you can hardly find a first page ranked content whose word length would be less than 2000 words. This is the reality with search engine ranking these days. That's why it takes you months and years to get page rankings in Google creating content alone.

And you can only build high quality links in two ways:

• By commenting on niche-related blogs; and
• By connecting to authority bloggers through blog comments and guest posts
  

The top three ranking factors in Google's search algorithm are:

• Content
  
• Links; and
• RankBrain