Operate a Facebook Group in Your Niche

Although there is little value in running a Facebook group with the sole focus of making sales, they can be a useful way in which to let people know what you offer.

Facebook Groups can be particularly useful if you sell information products. You can set up a group, encouraging members to help each other and share ideas. Once again you need to ensure that you offer group members useful content, and every so often you can suggest your product as a solution to their problems.

Facebook Groups can also work well as an offshoot to other activities. For instance, if your product is a course or an eBook, you could run a Facebook Group for members of your class or people who have bought your eBook.

If you provide paid coaching, you could use a Facebook Group as a place where your clients can come together. You could perhaps even operate it as a Mastermind group.

1. Create a variety of quality of content for your “warm audience” – those people who have already expressed an interest in you or your product
2. Create a “Lookalike Audience” of people with the same interest as your warm audience
3. Promote high-quality content to that “Lookalike Audience.”
4. Some of the “Lookalike Audience” will like what they see, and become a fan of your Facebook page. Some may even choose to buy your product at this point
5. Use a Facebook Pixel and remarket to those who have not yet purchased any products
6. Continue remarketing to those who have still not converted
7. Maximise your conversions