Are You a Business, and Influencer, or Just an Ordinary Person?

Facebook is primarily a social network; an online place where people can hang out, socialize and share things of common interest. This is one of the reasons why it gives posts from someone’s personal account a higher weighting than posts from a page.

Businesses always have to bear this in mind. It will always be easier for people to spread their words on Facebook than it is for companies.

But it is not quite as clearcut as that.

If a person only has a small number of Facebook friends they will be unable to spread the word very far – unless they are able to share content so profound that people share it multiple times over, and it becomes viral.

On the other hand, if a person can attract a considerable number of supporters and then engage with them on a regular basis, they will find that their posts will appear in many people’s feeds.

So the best way to ensure that people hear what you have to say is to build your support base up to the extent that they consider you an influencer. When you reach that point, it is easy to make money on Facebook.

Business accounts should not be wholly ignored, however. If businesses operate their accounts well and share quality content on a regular basis, Facebook will recognize their efforts and increase their Relevance Scores.

And then, of course, there is Facebook Advertising, which can help give an extra push to the reach of posts.