Build Your Audience First

The whole reason that influencers are successful on Facebook is that they have already gone through the process of building a following.

You need to build up your expertise on Facebook by sharing a string of excellent posts – interesting links, images, and updates. To really succeed as an individual you should build up an area of interest where you can become recognized as an expert.

While businesses may choose to use influencers to market for them, they will probably also want to build up some form of Facebook presence themselves. Over time they can use it to help people recognize them as experts in their niche.Starbucks has shown how to do this well, and their page has 37 million followers.

The primary goal of your Facebook fan page should be to provide a place where people can get to know you. If they like your content, they will come to respect you. In time, that means they will trust you. And ultimately, they are likely to be happy to spend money to buy something from you.