Keyword Research

There's many reasons I prefer to write best of posts instead of individual reviews.

Top reasons include:

1) I find it easier to write to a 300 word description of 10 to 15 products in one post than 1500 words about a single product in an individual review.

2) Best of posts bring in much more traffic than review posts. I have best of posts that get 6,000 clicks a month. When you write a best of post you end up ranking for a million different terms and not just the original keyword.

3) Best of lists with the year are easy to rank and attract motivated buyers. These keywords are extremely low competition and if you follow the advice in this training you'll find it pretty easy to get page 1 rankings for each one. A lot of times you'll get top 5, top 3 and sometimes number one overall. People looking for the most up to date products tend to want to buy too.

These keywords can be a little elusive to find, though, but once you understand how to find them you'll see them everywhere.

Let's take Kitchen and Dining for example. Go back to this link: https://www.amazon.com/kitchen...

Click the small appliance section and it brings you here: https://www.amazon.com/b/ref=l...

You'll see these sections: slow cookers, microwave ovens, food processors, rice cookers, blenders, juicers, contact grills, ovens and toasters, compact refrigerators, countertop burners, ice cream machines, waffle irons, deep fryers, bread machines, coffee machines, tea machines, expresso machines, wine cellars, electric griddles, electric skillets and on and on and on.

Let's check each one in the free keyword tool at WA.

1) Best Slow Cookers 2017: searches, 387 competition: 60 (VERY GOOD KEYWORD)

2) Best countertop microwaves 2017: searches 387, competition: 25 (VERY GOOD KEYWORD)

3) Best food processors 2017: searches 274, competition: 26 (VERY GOOD KEYWORD)

4) Best rice cookers 2017: searches 128, competition, 51 (VERY GOOD KEYWORDS)

You see where I'm going here?

Each one of those keywords work and this is just the small appliance section! We haven't gotten to bakeware, cookware or dining.

Here's why I say each of those lists has potential to bring thousands a clicks a month too:

1) Best slow cookers 2017: searches 387

2) best slow cooker 2017: searches 103

3) best slow cooker reviews: searches 187

4) slow cook reviews ratings: searches 136

If you write a "Best slow cookers 2017" post and do it right you'll rank for all those terms too.

Go through the kitchen and dining section and you'll find hundreds of keywords that work and get a lot of traffic. There's more than enough for a six figure website and there may be enough there for a 7 figure website.

Also, sometimes I'll write a best of post that doesn't have the year but is specific. For example, best "product" for kids, best "product" for women, best "product" for men, etc.

Now you want to find the right products for each section. This might surprise you but you DON'T want to just type in best slow cookers into Amazon and use the products on their first page. The first page of Amazon tends to be cheap products. You'll want to research products on different retail sites and then find them on Amazon. We'll dig deeper into this in the next section.




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YourBizTips Premium
Thanks Dylan. Now you will think that I am a bit thick, but am I right to think that I should create a website specifically for (examples) "best slow cookers", and another one specifically for "best coffee machines", etc.. and not a website for "best home appliances" and review "best slow cookers", "best coffee machines", etc. on the same website?

Thanks for your time.

John ツ
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YourBizTips Premium
Thanks Steve. Of course I don't mind you giving me a hand. I feel better now as I was already progressing well and thought that maybe I had been wasting my time.

Cheers.

John ツ
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dylanrieger Premium
I don't mind - you have a good grasp on things
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dylanrieger Premium
Steve has it right.. I would pick a kitchen niche and just do every appliance you can think of. Go to Amazon and check out there categories. You can find great niches that way.
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YourBizTips Premium
Excellent. Thanks Dylan. You and @SteveMand form a great team, I can see a new kind of WA platform coming up.

Cheers,

John ツ
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YourBizTips Premium
Hi Dylan,

I am working on my new website and it is time to write content for one specific type of product. Let's say my "best of" is about "best slow cookers", and I have selected 10 of them. As I understand it the review for each one of them will come one after the other on the same post. How many keywords would you select for such a post? and what would be your "Focus Keyword" if for example you tell me that I should have 5 good keywords?

Also, for example, reviewing 10 products would take a long time, would it be clever to do 5, publish, and come back the next day and do another 5, adding to the same post?

Thanks again for this extremely good tutorial.

John ツ
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dylanrieger Premium
If you write best slow cookers that keyword will rank for several keywords - that's what I meant. Just write it once and title it best slow cookers 2018 and put the url as best slow cookers. When 2019 comes around you update it.
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YourBizTips Premium
Thanks Steve.

John ツ
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jonsey41 Premium
Hi Dylan,

Fantastic post, you have certainly got me motivated with this strategy, I was also hit by the google Fred update last year,

it made me kind of give up on the site until I read through your methods which have made me think again.

Congratulations in making it in affiliate marketing, i'm sure there will be a few following these strategies here at WA, including me.

It's all about what you put in as to what you will get out in the end.

Thanks for the info you provided here :)
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dylanrieger Premium
Glad you liked it!
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jonsey41 Premium
I loved it, I have just sent you a PM
Thanks dylan, your the man...
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esteadman Premium
Hi Dylan,
Thanks for the great tips, only 6 months into Amazon affiliate marketing in the small appliance niche and struggling to get traffic with 1000 - 1500 word single product reviews. Most of the latest ones are ranked on page 1, some on page 2, due to better product and keyword research. But, still not a lot of traffic.
Until now I've been reluctant to try best of reviews because I thought Google would not like the high number of affiliate links on a single page on such a new website. Using more words is the key so I'm off to start writing 3000 - 4000-word posts for best of 2018 products.
Is it a good idea to internal link to my previous review pages as well as the Amazon affiliate links?

Thanks again, I'll let you and everyone know how it turns out:)

Ed
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dylanrieger Premium
Definitely link to your reviews! It'll boost ranks. This best of strategy works perfectly for your niche too
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mistia Premium
I'm going to start with your approach. I have a niche website that I am happy with at this point and I am drafting a few "best of" posts now. I took your advise and finished lesson 3, and I'm pretty confident I have the skills needed to continue with this strategy. I really hope this works. Thanks for this training.
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dylanrieger Premium
No problem!
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