Our brain

The reptile brain

Our reptile brain controls our temperature, heart rate, and breathing. And is responsible for our survival mechanism and reproduction.

The mammalian brain

In addition, our brains have a limbic system. This system controls the emotions, social behavior, and body language. The mammalian brain. Reptiles don't have this, so you can't expect social behavior from a reptile.

The Neocortex

Humans have an additional development besides the mammalian brain, the neocortex. This makes it possible for us to think abstractly, to have moral awareness and to talk.

For example, if you are kindly addressing a dog (with a limbic system, and no neocortex), if he please wants to get his dirty paws off your nice new white couch, he will look at you wagging his tail and not understanding.

But when you set up an angry loud commanding low voice and point with body language and say "GET OFF", he will immediately understand you. And will jump off with the tail between the legs.

Now that you know how our brain works, you can choose which part to prioritize.

The emotional part... the instinctive part... cognitive part...

Your reptile brain, the oldest part, wants to be in constant control. We cannot disable it. And it is used by attention drawers for things for which it is not intended. Companies use it to get through the filter. The reptile brain regulates the urge to reproduce and therefore many products are linked to sex.

Businesses let their products "reproduce" via the reptile brain to our attention.

The urge to reproduction and the urge to survival is massively manipulated and used by companies to attract your attention.

You have to admit that women generally do slightly better in advertisements

You can see it in all magazines,newspapers and online. The more sensational the news, the more attention/sales you have. The news doesn't even have to be true.

Our reptile brain immediately hitsTILT!

If you take a good look at all the commercials, you will see so many sensational, sex-based and disturbing headlines.

Page 3: Measuring attention