(00:06)

Hey everyone, Kyle here from Wealthy Affiliate and today I would like to discuss content with you. You now have your website up and running. You have some draft pages created and now the next task is going to be creating the actual content. But before I get into things I want to explain the importance of content and why content is really going to be the driving force behind your business.

(00:29)
So first off, who is content for? The content is for a reader and this is something that I want you to promise me that you never lose sight of because a lot of people tend to move towards writing for search engines. You're not writing for search engines and this is only going to get you in a lot trouble over time because if you write for search engines they're going to change their algorithms and you're going to lose all your rankings in Google as a result.

(01:00)
You are always focused on writing for a reader. These people are going to be reading your content and ultimately if you don't write content that's interesting or targeted to your reader, they're simply not going to read it and they're going to leave your website. There are a lot of tools and stuff there that claim to create quality content and it's just not true.

(01:23)
If you're not creating your content or sorry if someone else isn't creating your content (you can outsource your content if you want as you gain experience) but if a human is not creating your content it's not going to be good for you and it's not going to be good for business. So that's one thing I wanted to emphasize is that you should be creating your content and you should be writing that content and directing it towards your readers with the intention of capturing their interests. So before I got into the actual content creation I wanted to explain that.

(02:01)
I also want to explain that the reason content is so important is because content is the premise of all your rankings in search engines so if you're looking to get free traffic within Google, Bing, or Yahoo, content is going to be your starting point for that. We have tackled keywords already and that's going to play a role in the content but it's the actual creation of the content around that keyword that is going to be important to us going forward and I'm going to be helping you with that.

(02:34)
So in the next step here I am going to be getting into the content creation aspect. I'm going to be starting with the About Me page and I'm not going to type the content out in front of you, I've already created the content just because I don't want you to sit here while I'm writing an About Me page. So I'm going to be going through that and showing you how to organize your actual content within your pages and then I'm also going to be showing you how to publish within this tutorial. So this is getting moving in the right direction.

(03:06)
Our content is going to start to get ranked in Google which is a good thing. And once it starts to get ranked and once we start to gain authority that is when we start getting traffic that we can turn into revenue. So the process isn't taking us that long to get up and running and before long you're going to be able to create content quite regularly and efficiently and see rankings happen quite quickly, sometimes within minutes in Google as we move forward in the training here. So yeah without any further gab here I'm going to get right into the creation of my About Me page.

Creating an About Me Page (03:48)
So again here I am within the pages menu, this lists all the pages that I've created thus far including drafts. So I have three drafts here and what I'm going to want to do is head into the About Me page and edit it. So I can click About Me or I can click edit and it will take me into the editor so I'm going to click that and here I am within the editor.

(04:16)

So I've already gone off and I've created the content. I usually create my content within Google docs. You can create it wherever you like, but one thing you should know is that when you import your content - you can create your content within Wordpress too, that's completely fine as it does auto save as you're creating your content so you don't have to worry about that and you can save whenever you want with the save draft button - if you are using an external editor like Microsoft word or Notepad or Iwork or Google docs, you want to make sure you paste into the text area and this is going to strip the formatting when you go back to the visual editor.

(04:59)

So I've pasted my content in here, strip any funny formatting, and I go back to visual. I do this because sometimes Microsoft word or Google docs adds this extra code behind the scenes and it can really make your life difficult within the editor here so that's the one thing that I recommend when you bring your content in. so here's my page of content for my About Me and what I've done is I've written content that's relevant to the niche.

(05:32)

So I've explained to people (since my niche is weight loss) - I've explained to people what my dieting history is, like why I'm interested in helping people within this niche, and a little bit of a story about me. And you can have a read of this as I'll post the link below the video, but you can have a read and see what you think and you can use it to get some ideas in respect to how approach your About Me page.

(06:02)

The importance of an About Me page is that it's going to add a lot of personal relevance to your website. It's going to create trust and it's also going to create creditability within your niche. You don't have to be an expert within a niche but if people know your story and why you're interested in helping them: you know kind of your history, what you know about the niche and why, that's going to really help connect with them. And they're going to have a lot more trust in you and they're going to have a lot more trust in your opinions and your recommendations going forward which is going to lead to more revenue.

(06:41)

so here's my page and what I'm going to do is I'm going to save the draft after I've imported here. That saves it. And what I'm going to do first is I'm going to upload an image into this page so to add that personal touch it's great to have a personal image of you. If you have an image doing something relevant to the niche: say you're in the sewing niche, it would be great to have a picture of you sewing here. This adds that extra touch that will lead to more trust as I said.

(07:19)

So what I'm going to do is I click this button down here, it's called "Add Media," and this is where you can upload media to your website. So it says "Upload Files." I'm going to click this button in the middle, "Select Files", and I'm going to choose a screen shot that I just took; actually I just took a screen shot of a picture that I use on Facebook. So I'm just going to come over here and type About Me as the Title and Alt Text. So if you mouse over the image when it's on my website, that's what the Alt Text is referring to there.

(08:00)

Just put a title and an alt text that's relevant to what the image is. And alignment, I'm going to align it to the right of my page and this wraps the content around the actual image. You can align it left, center, or right. And then I don't want to link to anything so I'm going to select "none" here and you can also select the size. I'm just going to leave it default but you can play around with that. And I'm going to insert it into my page here and you can see my image over there. So not too difficult to do that but it is going to add that personal touch.

(08:39)

Also you can make the image a bit smaller; I think it's a little bit overwhelming so I'm going to make it a bit smaller. So I click on the image and I click on the image link here and I can move down the size. So I'm going to go 80% size. You can see how it's going to look within the text if you scroll down like this. Choose 80% and then I'm going to click update there so you can see it made the image a little smaller.


(09:08)

The next thing I'm going to do is I'm going to make this a heading tag. This will make it pop out a little bit on the page. So a heading tag makes the text bigger. So to get the full menu - it might be closed the entire menu - so you can open the full menu here and get some more icons of things you can do. And what we are going to do is I'm going to select a "Heading 3 tag" there and you can see it made the text bigger. H1 is the biggest tag. I'm not going to give you a full review here, I'm just going to explain kind of what I'm doing and why in respect to this.

(09:48)

You can play around with this; you can change the color, add underline. These are the link buttons if you ever want to add a link. Actually I'll do that right now, I'll add a link. So at the bottom I usually try to sign things out when I write a post or something that's kind of like a personal opinion base and definitely on an About Me page. So if I wanted to link this here to my website, which is a little bit redundant because they are already on my website, but I'm just going to show you to how link something.

(10:22)

So you highlight the text that you want to link. Actually, I'm going to do this because it will make a bit more sense; so if I want to link to my website under this term here, I would highlight it and then I click the "link" button up here. And I type in my website: so "howtolosebellyfatfast.siterubix.com" and I can just open it up in the same page, but you can choose here - this checkbox - whether you want to open it up in a new window or not.

(10:57)

So it depends on if you want it to open up in the same page or open up off in a new pop up window. I'm just going to open in the same page and click add link and here you can see the link. And we'll see this when I publish this content. So I'm going to go ahead and publish this now and this is going to show up on my website and you're going to be able to see it live. So when I come back, you're going to see this live after I publish it. So I'm going to click the publish button here, take off, and then we will discuss what we see live.

(11:32)

So the page has been published now. So what I'm going to do is I'm going to click view page here; and again anytime any time you want to update your page to edit the content going forward, I'm going to simply edit it and I will click update. There is no publish button after your page has already been published, it's called update because you're updating your actual live page. So what I'm going to do is click view page here and this is going to take me to the page that I've created. As you can see here, I've created my content and it actually looks quite good. There's that link that I created that's going to just take me to my homepage.

(12:12)

And one thing you might have noticed is that the page has been added to my menu up here. Depending on your theme, it should be added somewhere within your menu up here because as I explained earlier pages are added to your menu whereas posts, if I go to my homepage here, posts will be added to your actual blog roll here which is actually a setting that you can set within your website.

(12:44)

So I'll get into that a bit later but this is all you really need to know for now: is that you've created your page and you've published it. And what we are going to be doing now is we are going to be creating our Privacy Policy page and then we are going to be moving on into the next lesson where we are going to be creating a keyword specific page of content on your website. So I'm going to be getting into Privacy Policy next and then you'll be off and running with your initial website framework.

Creating your Privacy Policy (13:20)

So the last thing we are going to do here is we are going to create our Privacy Policy page. What a Privacy Policy does is it basically outlines how your website interprets visitors, how it uses the content on your website, and how it stores data, cookies and that sort of thing. It is pretty standard to have a Privacy Policy. You don't have to feature it on your website but it is a good idea to have there and I recommend you having it. There are certain things that you are going to need it for: if you ever want Google Adsense or if you ever want to set up a pay per click campaign down the road, it is a requirement to have a Privacy Policy on your website

(14:07)

So what I'm going to do is I'm going to head into the Privacy Policy page. I have already created the content, I've copied it, and I'm going to paste it into the text area; remember this strips all the formatting from wherever you copied your content from. But again, you can also create content directly within the editor here and that is fine as well. So I've created this content (I've also provided you with a sample privacy policy that you can use within the lesson) and what I'm going to do is I'm simply going to click "update" because I've already published this actually.

(14:49)

down here you are going to see "Robots Meta NOINDEX" and "Robots Meta NOFOLLOW" basically what these are doing, I've already check these off, but you're going to want to check these off because you don't want Google finding and indexing this content, I know that might sound a bit counterintuitive but what happens is this content is not of use to get indexed. like there's no purpose of us getting this content indexed it's not going to you know attract relevant visitors to our audience and in fact it's all duplicate content because it's a template privacy policy.

(15:24)

So in order to avoid any SEO hits, we want to make sure those are checked off so we are not punished by Google or another search engine in the future for having duplicate content. So I'm going to do that and I'm going to update here. And then what we are going to do is we are going to click view page and here is my Privacy Policy. Not all that exciting, but that's the only time we are going to really have to visit this page. It's set up and it's kind of in place here.

(16:00)

Once you get an email address for your website, you can add it there. I do recommend you do that but you will only be able to create email addresses if you have your own domain. You can't create it on a Siterubix free website. So as you move forward and as you get your own .com domain in the future, you'll want to update that and put your email address there just so people can touch base with you if they any questions. And that's about it, that's the initial framework of your site.

(16:38)

As we move forward, we're going to get into creating more themed content and a lot more of the exciting aspects of the content that you're going to be creating on your site, which is going to get indexed in Google, it's going to be getting traffic from Google and other search engines, and it's going to be leading to conversions and revenue opportunities on your website. So I hope I didn't confuse you with anything within this training here. I hope nothing is over your head but if you do have any questions feel free to ask them below, I'll be more than happy to help you out. If you want to post your About Me page feel free to do that below as well if you want to show it off or get any questions answered pertaining to your actual page. So again thanks for watching this tutorial and I hope this has helped you out.