Perform Keyword Research for Your Content

To ensure your website gets indexed by major search engines properly, use keywords in your site’s tagline, tags and site content. Keywords are phrases or queries that your ideal audience will use in their searches.

To determine the right keyword to use on your website, simply imagine what keyword or search query you would use if you were to search for that information. If you sell eBooks to teach bloggers, for instance, it would be an excellent/working idea to use the term, “eBooks for newbie bloggers” in your blog posts and pages.

While trying to target a specific keyword, don’t be caught with too much of keyword stuffing, because you can get penalized by Google. If you are found bombarding your content with too many keywords, you’ll definitely impact your search ranking negatively.

Use Appropriate Tags

Add appropriate tags and categories to your content so visitors can find your site easily when they search using those terms. Just be watchful avoiding the use of too many tags – between 5 and 10 tags, or categories or both is ideal.

The more tags you add, the less probably your content will get found in the search. So, don’t imagine you can increase your site’s search potential by adding too many tags or categories or both.