The focus of this chapter is to fix the major distracting problems you have in your business and try to change them right away. The answer is not working harder necessarily but working smarter

The Time Value Secret

One of the biggest problems many people have is understanding how to value your time. If you have come from the corporate world or you have always worked for someone else, it is a task that is very hard to do.

We have all heard the expression "Time is money!" but do we understand that sentiment?

If I asked you what your time is worth, would you give me an hourly rate, could you give me an hourly rate, what would it mean anything to you to give me an hourly rate?

The longer you have worked as an employee the longer you have had to lose the value of your time.

That is your time, not just any time.

Many years ago when I retired at 30, I traveled around the world for four years much of that time was spent in Asia. It took me a long time to work out how the price of Coca-Cola was calculated on a global basis.

Obviously I noticed a physical difference in price if I remember correctly the retail price for can of Coca-Cola in the UK was about 17 pence, in Sri Lanka it was about Two pence.

I looked at the price of water, sugar, flavorings and labor costs and differences on each continent to try to evaluate how Coca-Cola had established a price, because there was such a big variation globally. None of these, the flavorings, the costs, the ingredients made any real sense of these logical sense about how they established a price point.

Eventually it hit me like a sledgehammer in the face, the price of Coca-Cola was calculated on an average wage. If I remember correctly it was about eight minutes of labor.The price of coke around the world was eight pence work wherever you were.