Good content writing starts with you, so if you don't like what you've written then chances are your audience won't either.

Your writing needs to inspire you if you want to inspire your audience.

You are the first person to convince, if you can't convince yourself...

The best part of good content writing is that you can edit it until you get it the way you want to. Unlike a conversation you do get a second, third, fourth chance to take back what you have said (in a post of course).

Now this step is a step I cannot over emphasise. Read and reread your content to not only check for grammatical errors but to see if what you have written makes sense.

Let me repeat that, you need to reread everything you write - 20 times is not too many times! Edit it often even after you have published your post.

Get a friend or family member (if you can) to read your work and see if they understand what you have written. Does it make sense? If they can't understand what you have written then it's likely that other people won't get what you are trying to convey.

You will find that sometimes what you were thinking and what you write may be totally different. Words will be dropped (although in your head you will think you wrote a complete sentence) or what you thought was the correct word isn't spelled correctly.

Always use a spell/grammar checker to catch the obvious mistakes but you will still need to check your work to make sure it is clear and that what you are trying to convey is being understood.

Why is your first sentence so important?

Because that is what most search engines see and show, although you can change that, but that is a different tutorial.

Make sure your first sentence tells everyone what it is you are trying to do. It might be a long sentence, so if all of your content was lost the first sentence must be able to stand on it's own.

This is where research is your friend. Look at posts in your niche on the web and see which content grabs your attention and then find a sentence that resonates with you. You can then take that sentence and re-write it in your own style.

Catch phrases or hooks can work but be careful because whatever title you use you'd better be able to back it up or you will lose people very fast.

A catch phrase is usually a well-known sentence or a line from a movie/book/theatre show etc. They can also be adapted to suit your purposes, here is one; 'I'm gonna make you an offer you can't refuse'.

A hook is usually a question that entices a person to read further; 'Do you know the secret to instant wealth?' Although it can be a statement too; 'The secret to making $400 today is within these next few pages'.

Research is very important.

Research is very important especially if you feel you are not a good writer. Yes, it takes work (be aware that in order for you to be successful you will have to work) and time but it will never be a waste of time. When you become competent at researching (it is a necessary skill you need to develop) your niche, your writing will become more natural.

Focus on your audience.

Remember who you are and what people will be drawn in by your content. You will attract people who are similar to you that is why you write material as though you are sharing it with your best friend. They will most likely be your audience.

How to add links to your post.

When writing content to your website you need to 'pepper' your article with products that you sell. Tell a story that will lead them to a purchase, more story, another purchase and so on. (The product can be the same one all the way through your post).

Your story needs to flow naturally around the products you are trying to sell.

If you only put ads in your side bar, apart from people can't be bothered to go there, if anyone uses an ad blocker they won't even see your ads.

Following is a quick tutorial (you heard that right, quick tutorial!) on how to create Call to Action buttons (CTA's) for your post;

Do you know how to create a call to action button on Wealthy Affiliate?

Shops are different

If you have an aStore or similar then people are naturally expecting to be sold to. This is where thoroughly researched reviews are vital to make you stand out from the crowd.

If you don't make sales, it may not be your post it maybe that you don't have enough organic traffic.

I would like some feedback to help me write better tutorials, so if you see something here that isn't clear please let me know so that I can improve this tutorial. That would be truly appreciated. If you think something is missing from here please let me know or you can PM me.

My last and most important point;

Write, write, write, write, write, write, you get the idea. It's the only way to get good at this. Don't worry if you suck at this, we all sucked at this so just get on and write.

If you have managed to read this tutorial, I want to thank you from the bottom of my heart because I know how busy you all are and this one was a long one, sorry. Thank you!

All comments and likes inspire me (who isn't inspired when people get involved in your work?) to create better tutorials for you to have a better online experience. Oh did I mention that I would love for you to comment here, well I would.

Ask any questions and I will respond.



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Triblu Premium
Wow Michael, you NEVER cease to amaze me. I truly enjoy your writing skills!

Think what helped me most of all when learning to write posts is when I started my personal blog. By then, I already knew enough (from taking Desktop Publishing) to make sure to state my rants so that I would be LESS apt to suffer a lawsuit ... and I learned how to (as you stated) write though speaking to a friend with lots and lots of practice.
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Ultimateless Premium
So good to see you, Trish, haven't seen you in a while.

That is a huge compliment indeed and I am honoured !

That is a good way to write and it's how you get to be good at this and after all it is the lifeblood of your business.
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KShepherd1 Premium
Thanks for the great tutorial for me as a newbie creating content (quality) has been my toughest challenge so far and has slowed down my progress. It feels like I'm learning the ropes then trying to sell a product (hope that makes sense!) another way to express this feeling it's like I'm required to run before walking.

p.s. I don't think I should attempt to write as a comedian not just yet anyhow.

Cheers
Kristy
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Ultimateless Premium
Thanks for the compliment.

You might find this helpful if you feel a bit stuck or demotivated, this is another way of looking at it. I hope this helps you out.

Cheers,
Michael
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Seahawk8058 Premium
Great stuff Michael!
One thing I have found to gain trust when writing on certain subjects, mainly opinion pieces, is to make sure that you reference your material at the bottom (web pages, books, articles, and so on) of the page so if one of your readers wants to see whether or not you are worthy of your words.

Keep up the great training!

Greg
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Ultimateless Premium
That is an excellent point, do you mind if I put what you said into my factual writing? Of course I will credit Bertie. :)

Bertie's nicked my bread roll ! He really should pack his own lunch instead of nicking ours. I'm taking it out of his wages. How much does he owe you?
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VeronicasLuv Premium
Could you expand on this Greg. What do you mean by "opinion peices"? How do they differ from product reviews?
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Seahawk8058 Premium
Certainly.
A product review is when you analyze a product or service with an overview. You write about the good, then the bad (advantage v. disadvantage) and give an educated opinion on the product or service.

An opinion piece is where you write on a certain subject offering your point-of-view whether it being from education or experience.

I hope this helps.

Greg
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Seahawk8058 Premium
He owes us way to much!!! I don't even think he can get a large enough second mortgage on his hut that he has in the back to cover it.

LOL!
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Ultimateless Premium
I think the hut was repossessed by the bank.
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VeronicasLuv Premium
Perfect Greg, thank you!!!
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Seahawk8058 Premium
I was wondering what happened to it. I thought he just moved it to take advantage of more natural light.

You know how fickle Bertie is.........So where is he dwelling now? Has he become roomies with the dog?
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Ultimateless Premium
He moved back in with his mum, she's not very happy about that, he's an adult.
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Seahawk8058 Premium
You know how he never wanted to cut those apron strings.
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Ultimateless Premium
I know he's a momma's boy!
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Seahawk8058 Premium
Let's just hope he doesn't try to revert back to childhood feeding habits.
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Ultimateless Premium
Heaven forbid!
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ChrisScott Premium
Listen.......I know I joke around a lot, but I am NOT here. Not with this.

Great content is king and is the MOST important thing in gaining followers and actually turning a hobby of blogging into a Professional Website Online Business.

This is quite simply put........some of the best training I have ever taken and I am a better writer for it. Great training!!

Thank you, my friend.

-Teddy
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Ultimateless Premium
WOW! I could just kiss your furry widdle cheeks! I am now doing a happy dance.
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VeronicasLuv Premium
UGH!!! I was on my laptop for hours and you create this training NOW!!! It looks really good, but it's much too late for me to sink my teeth into it, so I'll star it and go through it this week.

Just on the crusp (did I say that correctly?) of the challenge.....so in retrospect, it's perfect timing......but of course, you already know this, because you're Michael the Magnificent!!!
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Lindadz89 Premium
Lol. Cool!:)
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Ultimateless Premium
You are such a sweetie, Vaddie. I think the word you are looking for is cusp.

Thanks for starring me, I feel like a star now!
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VeronicasLuv Premium
Ahhh.....cusp....thanks.

Well.....you're my BBB so of COURSE I think you're a star!!!
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