Writing conversationally works best for me and it may work for you as well.
Writing conversationally will only appeal to certain people, it's not for everyone nor is it for every website.
Try to imagine that you are telling your best friend something about a product you saw or bought, an event that has happened to you or some secret you have just learned that you want to share.
Now write that (imaginary) conversation down. This will be the bones of your content.
Treat your audience as your best friend. These are the people who are going to buy from you and if they think that you genuinely appreciate them reading your content then the chances are they will buy from you. Never think of them as customers to sell to, think of them as your best friend forever and that you are doing them a favour.
You can't afford to be flippant with your audience, you need to engage them from the start. You can do this if you treat them as your friend and not as a $ dollar sign.
You can make them laugh, cry or sympathise with you. The choices are yours but always treat them with respect.
In my summary I will go through how you can get your content and set up your pages. This is generic to all kinds of writing.
Please turn the page for Factual Writing.
Think what helped me most of all when learning to write posts is when I started my personal blog. By then, I already knew enough (from taking Desktop Publishing) to make sure to state my rants so that I would be LESS apt to suffer a lawsuit ... and I learned how to (as you stated) write though speaking to a friend with lots and lots of practice.
p.s. I don't think I should attempt to write as a comedian not just yet anyhow.
Cheers
Kristy
One thing I have found to gain trust when writing on certain subjects, mainly opinion pieces, is to make sure that you reference your material at the bottom (web pages, books, articles, and so on) of the page so if one of your readers wants to see whether or not you are worthy of your words.
Keep up the great training!
Greg
Great content is king and is the MOST important thing in gaining followers and actually turning a hobby of blogging into a Professional Website Online Business.
This is quite simply put........some of the best training I have ever taken and I am a better writer for it. Great training!!
Thank you, my friend.
-Teddy
Just on the crusp (did I say that correctly?) of the challenge.....so in retrospect, it's perfect timing......but of course, you already know this, because you're Michael the Magnificent!!!