Writing conversationally works best for me and it may work for you as well.

Writing conversationally will only appeal to certain people, it's not for everyone nor is it for every website.

Try to imagine that you are telling your best friend something about a product you saw or bought, an event that has happened to you or some secret you have just learned that you want to share.

Now write that (imaginary) conversation down. This will be the bones of your content.

Treat your audience as your best friend. These are the people who are going to buy from you and if they think that you genuinely appreciate them reading your content then the chances are they will buy from you. Never think of them as customers to sell to, think of them as your best friend forever and that you are doing them a favour.

You can't afford to be flippant with your audience, you need to engage them from the start. You can do this if you treat them as your friend and not as a $ dollar sign.

You can make them laugh, cry or sympathise with you. The choices are yours but always treat them with respect.

In my summary I will go through how you can get your content and set up your pages. This is generic to all kinds of writing.

Please turn the page for Factual Writing.



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Triblu Premium
Wow Michael, you NEVER cease to amaze me. I truly enjoy your writing skills!

Think what helped me most of all when learning to write posts is when I started my personal blog. By then, I already knew enough (from taking Desktop Publishing) to make sure to state my rants so that I would be LESS apt to suffer a lawsuit ... and I learned how to (as you stated) write though speaking to a friend with lots and lots of practice.
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Ultimateless Premium
So good to see you, Trish, haven't seen you in a while.

That is a huge compliment indeed and I am honoured !

That is a good way to write and it's how you get to be good at this and after all it is the lifeblood of your business.
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KShepherd1 Premium
Thanks for the great tutorial for me as a newbie creating content (quality) has been my toughest challenge so far and has slowed down my progress. It feels like I'm learning the ropes then trying to sell a product (hope that makes sense!) another way to express this feeling it's like I'm required to run before walking.

p.s. I don't think I should attempt to write as a comedian not just yet anyhow.

Cheers
Kristy
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Ultimateless Premium
Thanks for the compliment.

You might find this helpful if you feel a bit stuck or demotivated, this is another way of looking at it. I hope this helps you out.

Cheers,
Michael
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Seahawk8058 Premium
Great stuff Michael!
One thing I have found to gain trust when writing on certain subjects, mainly opinion pieces, is to make sure that you reference your material at the bottom (web pages, books, articles, and so on) of the page so if one of your readers wants to see whether or not you are worthy of your words.

Keep up the great training!

Greg
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Ultimateless Premium
That is an excellent point, do you mind if I put what you said into my factual writing? Of course I will credit Bertie. :)

Bertie's nicked my bread roll ! He really should pack his own lunch instead of nicking ours. I'm taking it out of his wages. How much does he owe you?
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VeronicasLuv Premium
Could you expand on this Greg. What do you mean by "opinion peices"? How do they differ from product reviews?
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Seahawk8058 Premium
Certainly.
A product review is when you analyze a product or service with an overview. You write about the good, then the bad (advantage v. disadvantage) and give an educated opinion on the product or service.

An opinion piece is where you write on a certain subject offering your point-of-view whether it being from education or experience.

I hope this helps.

Greg
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Seahawk8058 Premium
He owes us way to much!!! I don't even think he can get a large enough second mortgage on his hut that he has in the back to cover it.

LOL!
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Ultimateless Premium
I think the hut was repossessed by the bank.
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VeronicasLuv Premium
Perfect Greg, thank you!!!
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Seahawk8058 Premium
I was wondering what happened to it. I thought he just moved it to take advantage of more natural light.

You know how fickle Bertie is.........So where is he dwelling now? Has he become roomies with the dog?
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Ultimateless Premium
He moved back in with his mum, she's not very happy about that, he's an adult.
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Seahawk8058 Premium
You know how he never wanted to cut those apron strings.
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Ultimateless Premium
I know he's a momma's boy!
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Seahawk8058 Premium
Let's just hope he doesn't try to revert back to childhood feeding habits.
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Ultimateless Premium
Heaven forbid!
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ChrisScott Premium
Listen.......I know I joke around a lot, but I am NOT here. Not with this.

Great content is king and is the MOST important thing in gaining followers and actually turning a hobby of blogging into a Professional Website Online Business.

This is quite simply put........some of the best training I have ever taken and I am a better writer for it. Great training!!

Thank you, my friend.

-Teddy
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Ultimateless Premium
WOW! I could just kiss your furry widdle cheeks! I am now doing a happy dance.
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VeronicasLuv Premium
UGH!!! I was on my laptop for hours and you create this training NOW!!! It looks really good, but it's much too late for me to sink my teeth into it, so I'll star it and go through it this week.

Just on the crusp (did I say that correctly?) of the challenge.....so in retrospect, it's perfect timing......but of course, you already know this, because you're Michael the Magnificent!!!
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Lindadz89 Premium
Lol. Cool!:)
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Ultimateless Premium
You are such a sweetie, Vaddie. I think the word you are looking for is cusp.

Thanks for starring me, I feel like a star now!
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VeronicasLuv Premium
Ahhh.....cusp....thanks.

Well.....you're my BBB so of COURSE I think you're a star!!!
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