The Squeeze - The Squeeze page is probably the most effective way of building a subscriber list. There are plenty of examples that can be found online of great squeeze pages.

I'm a real fan of instabuilder for creating a squeeze page.

All the best ones have just 3 basic rules.

The headline that evokes some kind of emotion in the readers mind. A few bullet points that state benefits of adding their email. An obvious place your email with a strong call to action button.

Or
  1. Tell them what you've got
  2. Tell them what it will do for them
  3. Tell them what to do next

The type of niche you are in can have a bearing on the type of squeeze page you use. Long copy, short copy and audio. However in 2011 we got bombed, and seemed the only 1 type of squeeze page being used, video.

I don't know about you, but for me, a video squeeze page that's related to online marketing is a real turn off . Luckily savvy marketers split test and not so many video squeeze pages are in circulation.

Landing Page - Some may call a squeeze page a landing page. I personally think that there should only be as much info as needed on a squeeze page. It should fit on the screen without the need to scroll....
...I say all that because a landing page can be damn long, even though the objective may be the same, to boost your list numbers. However a landing page can follow a dozen basic rules.

OR
  1. Get attention
  2. Identify the problem
  3. Provide the solution
  4. Present your credentials
  5. Show the benefits
  6. Give social proof
  7. Make your offer
  8. Give a guarantee
  9. Inject scarcity / urgency
  10. Call to action
  11. Give a warning
  12. Close with a reminder

There are some good examples of landing pages and loads of other great info at unbounce.com, well worth bookmarking for later.

"Thank you pages are often not used by new marketers when someone opts into their lists. Create a simple thank you page on your blog. The text can go something like:

You’re Almost There . . .

Thanks for signing up for Internet Marketing for Smart People!

You need to do one more thing before you’ll start receiving the course.

Check your email for a message with the header “Confirm your request for blah blah blah
Click the link in that email.
If you don’t see the email in about 10 minutes, check your spam filter.
Add you@emailaddress.com to your list of “safe senders” in your email program. Otherwise, the free bonus will wind up in your spam filter as soon as we start talking about the good stuff .

Once you do that, you’ll receive the bonus delivered with my complements
and thanks
Tasks 0/2 completed
1. Create a squeese or landing page for your blog and start collecting emails
2. Create A thankyou page and add to your auto responder opt-in process


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Sherion Premium
Okay. Now I read that article and played around on the site for awhile. It looks like I have to go get more info on RSS (which I don't have) Feedburner (which I don't have) I have no list at all. But, I will check into an auto responder. Also, another member here had posted about MailChimp as terrible. Alpina. I am learning a lot but cannot check off yet. I am confused about RSS and Feedburner. So, onto doing those first.

This is really good thank you so much for this training. Also, I saw the Jaaxy jumping up and down and how the Aweber wound jump out too. Tried to do chat in there and no one was there!

I got to get busy. Thanks again.
Mary
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mission0ps Premium
Hi thx for your comments, I hear GR8 things about mailchimp so maybe 1 bad experience from Alpina isn't a good basis ;)

The things jumping up and down on my blog are cause by a plugin http://ratedbytony.com/sorethumb-wordpress-plugin-review/

Thx again for the visit and any help needed just shout out ;)
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Labman Premium Plus
Lots to learn here and plenty to do. Most of the techniques are familiar to me but I haven't seen all of them in a cohesive format before. Thanks.
(couple of spelling oopsies in there, I leave you to find them)
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mission0ps Premium
On no I'll have a mare looking now .. Cheers for the props more coming
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is there meant to be a link on lesson 2 for the "homework" in regards to looking at an optin box??
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mission0ps Premium
Cheers for the heads up .. fixed it
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