The Squeeze - The Squeeze page is probably the most effective way of building a subscriber list. There are plenty of examples that can be found online of great squeeze pages.

I'm a real fan of instabuilder for creating a squeeze page.

All the best ones have just 3 basic rules.

The headline that evokes some kind of emotion in the readers mind. A few bullet points that state benefits of adding their email. An obvious place your email with a strong call to action button.

Or

1. Tell them what you've got
2. Tell them what it will do for them
3. Tell them what to do next

The type of niche you are in can have a bearing on the type of squeeze page you use. Long copy, short copy and audio. However in 2011 we got bombed, and seemed the only 1 type of squeeze page being used, video.

I don't know about you, but for me, a video squeeze page that's related to online marketing is a real turn off . Luckily savvy marketers split test and not so many video squeeze pages are in circulation.

Landing Page - Some may call a squeeze page a landing page. I personally think that there should only be as much info as needed on a squeeze page. It should fit on the screen without the need to scroll....
...I say all that because a landing page can be damn long, even though the objective may be the same, to boost your list numbers. However a landing page can follow a dozen basic rules.

OR

1. Get attention
2. Identify the problem
3. Provide the solution
4. Present your credentials
5. Show the benefits
6. Give social proof
7. Make your offer
8. Give a guarantee
9. Inject scarcity / urgency
10. Call to action
11. Give a warning
12. Close with a reminder

There are some good examples of landing pages and loads of other great info at unbounce.com, well worth bookmarking for later.

"Thank you pages are often not used by new marketers when someone opts into their lists. Create a simple thank you page on your blog. The text can go something like:

You’re Almost There . . .

Thanks for signing up for Internet Marketing for Smart People!

You need to do one more thing before you’ll start receiving the course.

Check your email for a message with the header “Confirm your request for blah blah blah
Click the link in that email.
If you don’t see the email in about 10 minutes, check your spam filter.
Add you@emailaddress.com to your list of “safe senders” in your email program. Otherwise, the free bonus will wind up in your spam filter as soon as we start talking about the good stuff .

Once you do that, you’ll receive the bonus delivered with my complements and thanks