Though considered a social network, which is slightly less, Pinterest is, in fact, a more visual "search engine" like Google.

According to some statistics, Pinterest has 200 million monthly users!
People come to the Pinterest, in the "search" bar they type the term they are looking for and Pinterest gives them thousands of pictures - which are called "pins".

We could say that Pinterest is an "inspirational" search engine. Because people (in most cases women) come by various inspirations on the Pinterest.

For example: "purple prom dress", "best wedding hairstyle", "best Thanksgiving recipes", "organic food for kids", "board games for teenagers", "best hotels in Hawaii", "ideas for summer nails 2018", "swimsuits 2018", "kitchen arrangement", "bathroom renovation", "the most beautiful spring garden", ...

I am sure that you will find many pins from your niche, which can serve as inspiration and ideas for your future pins.

Each of the pins has its own description and link to the website. By clicking on a pin, people go to various sites in search of their inspiration.

Pinterest is somewhat of a social network because people send pins to each other, have the option to click on the "Tried it" button, leave their personal experience with these pins, can send messages to each other or invite them to Pinterest Group Boards (about it later).

I also read that Pinterest is second from social networks with the most purchased items.
People find it easier to order something on Pinterest than Twitter or Instagram. Facebook is still running, but with new problems regarding the sharing of personal data, it's possible that this will change.

Also, at Pinterest, there are "Buyable Pins" that allow people to buy the right within the Pinterest. According to eMarketer, almost 93% use Pinterest to plan their purchase!

As with your site, and other social networks, you need to find an engaged audience for your account.
Which means that one Pinterest account will be linked to ONE site and ONE theme - your niche.
You do not want to have one Organic Food Board on your account, and next to it, a board with parts for Toyota cars!

If your niche is: Children's toys that increase intelligence, the Pinterest Boards can be:

1. Children 0-2years,
2. Children 2-5years, ...
3. Toys for moms and children,
4. Wooden toys,
5. Board games,
6. Games in nature,
7. Puzzles
8. the best selection of toys, ...

Someone who visits your Pinterest profile is most likely a person who has children and wants his children to develop intelligence. Some of your pins will save in their Pinterest Board, perhaps called "Developing Intelligence in Children".

NEXT PAGE: What is Pinterest Profile and How To Make Yours?

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SLanique Premium
This is great information so thank you for creating this lesson! Do the graphics you create to make the pin visually appealing have to come from the exact blog post you are promoting?
JelenaBB Premium
To be honest, I did not understand your question very well. Can you please explain to me what exactly you mean?
SLanique Premium
After clicking "visit site" on a pin, the image that was pinned is on the blog. In other instances, it is not.
JelenaBB Premium
You can add any image directly to the Pinterest and add a link to whatever you want. Some people use Pinterest for affiliate marketing although they do not have their site. They set affiliate links directly to the pin.
I hope this is a good answer to your question. :)
SLanique Premium
Aaaahhh, yes this give me clarity. Thank you so much!
Nkaujzeb Premium
Hi Jalena,
Great tutorial. Well I seems to be having a little problem pinning from pinterest lately.

Before, I can just pin from pinterest when it asked me which website I will be using. I would then pin the related image from my website and viola, done.

Now, when I do that I only get the same images and I can't pin my latest post, anymore. The only way I can pin it to pinterest now is to go directly into my post and share it from there.

I did however put up a landing page and put all my post in my blog tab. I noticed that it started with the issue after that. And, I like my website as is for now.

I even tried website name dot come/blog and nothing.

Is there something I'm not doing or is there even a fix?

JelenaBB Premium
Hi Kelyee,
I`m sure that problem is on the site, not on the Pinterest site. Did you change your social media widget?
One of the solutions can be to install Tailwind toolbar, so you can click from any page you are on and pin directly to Pinterest.
Nkaujzeb Premium
I will have to check that out thanks :D
sglandry Premium
What a great trainng lesson.Thank You! so much. Pinterest is for sure in my sights.

JelenaBB Premium
You`re welcome,
Steve :)
MKearns Premium
Bookmarking your training Jelena. Thank you
JelenaBB Premium
You`re welcome!
dlum11 Premium
I wanted to thank you for your offer to help.All this is new to me so it's been quite a challenge and a little frustrating. But I'm still here trying to understand how everything works. So I'm going dive in and see I'll let you know.
Again thank you so much Doug
JelenaBB Premium
I can't wait to let me know if this training helped you!