Though considered a social network, which is slightly less, Pinterest is, in fact, a more visual "search engine" like Google.

According to some statistics, Pinterest has 200 million monthly users!
People come to the Pinterest, in the "search" bar they type the term they are looking for and Pinterest gives them thousands of pictures - which are called "pins".

We could say that Pinterest is an "inspirational" search engine. Because people (in most cases women) come by various inspirations on the Pinterest.

For example: "purple prom dress", "best wedding hairstyle", "best Thanksgiving recipes", "organic food for kids", "board games for teenagers", "best hotels in Hawaii", "ideas for summer nails 2018", "swimsuits 2018", "kitchen arrangement", "bathroom renovation", "the most beautiful spring garden", ...

I am sure that you will find many pins from your niche, which can serve as inspiration and ideas for your future pins.

Each of the pins has its own description and link to the website. By clicking on a pin, people go to various sites in search of their inspiration.

Pinterest is somewhat of a social network because people send pins to each other, have the option to click on the "Tried it" button, leave their personal experience with these pins, can send messages to each other or invite them to Pinterest Group Boards (about it later).

I also read that Pinterest is second from social networks with the most purchased items.
People find it easier to order something on Pinterest than Twitter or Instagram. Facebook is still running, but with new problems regarding the sharing of personal data, it's possible that this will change.

Also, at Pinterest, there are "Buyable Pins" that allow people to buy the right within the Pinterest. According to eMarketer, almost 93% use Pinterest to plan their purchase!

As with your site, and other social networks, you need to find an engaged audience for your account.
Which means that one Pinterest account will be linked to ONE site and ONE theme - your niche.
You do not want to have one Organic Food Board on your account, and next to it, a board with parts for Toyota cars!

If your niche is: Children's toys that increase intelligence, the Pinterest Boards can be:

1. Children 0-2years,
2. Children 2-5years, ...
3. Toys for moms and children,
4. Wooden toys,
5. Board games,
6. Games in nature,
7. Puzzles
8. the best selection of toys, ...

Someone who visits your Pinterest profile is most likely a person who has children and wants his children to develop intelligence. Some of your pins will save in their Pinterest Board, perhaps called "Developing Intelligence in Children".

NEXT PAGE: What is Pinterest Profile and How To Make Yours?