​This list may be more than what your site entails, pick out what is relevant to you and go from there.

  • Further develop content
  • What gets included?
  • Further develop site map
  • Continue testing, PR strategy
  • Content is quality, targeted
  • Proofread
  • Identify interactive components
  • Function testing
  • Does everything work?
  • Update and finalize content
  • Keep it fast, fast, fast
  • Short bursts of text
  • Comfortable line width (test on target market)
  • Font test
  • Stress the benefits within content
  • Make offers
  • Printability
  • Indicate download time on large documents
  • Relevant graphics
  • Provide text only alternatives
  • Review background
  • Does everything work?
  • Links are clear/change color on mouse over
  • Links change color once visited
  • Navigability
  • Links to outside sites use a popup
  • Recommend link goes to a popup or form
  • Title header and meta description on each page
  • Develop privacy and security commitments
  • Password protected area
  • Firewalls in place where need
  • Copyright all original material
  • Targeted to market
  • Relevant
  • Entertaining
  • Guarantees
  • Clear and easy
  • Data capture tools
  • Use of call button
  • Technical reports and full testing
  • Client updates
  • Contact details
  • Animation
  • Database
  • Mailing list
  • Stats package in place


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Incognito Premium
Awesome resource Jay, thanks!
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Kyle Premium Plus
Planning is an important step in the actual development of your site, whether it is a relative or absolute site...in most cases, it will likely be a site targeting a niche. Get your domain, research the audience, then architect your site on paper or within an online document. This will lead to much more efficiency and ultimately site success.

Great piece here Jay!
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jatdebeaune Premium
Absolutely fantastic Jay. Thank you. I'm printing the whole tutorial to keep by my side. I just reviewed the recording of the Friday WAbinar and loved it. Been ruminating on a project for a while, thinking it through. Your tutorial is helping a great deal.
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Labman Premium Plus
Thanks for the awesome rehash of your WAbinar. The more times I look at this the closer I'll be to getting it done. Thing is, I've had this in the back of my mind for a while now. Just needed this sort of thing to codify the project. Thanks!
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Carson Premium Plus
Awesome tutorial Jay! This is going to help many people learn about authority sites, and decide if one is something they are interested in building. Authority sites take time to build but the rewards are many!
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