An Introduction to Pay Per Click (PPC) - 2012 Edition
PPC is the best way to obtain predictable and measurable traffic. Because you can target exact keywords and audiences from exact geographic regions, you can create campaigns that earn income not only for today, but for months and years to come.
The rule of thumb is that once a keyword converts once, it can convert again and again. Obviously there are factors like the ad grouping techniques, the actual ad, the landing page and the product promotion involved, but if you can align all these as described within this getting started tutorial, your chances of success will be quite high.
And that leads to the question...
Are you ready for PPC?
Not everyone should try PPC. If you have no marketing knowledge, no website and no niche, and no extra money to "risk" on advertising, I would immediately say that you are not ready. If you do have a handle of your audience, and have run marketing campaigns already using other techniques (perhaps free ones) and want to expand your traffic base through PPC, then I think you should go for it.
If you run on online or offline business and have been doing so for quite some time and you have the budget for a PPC campaign, it is a wonderful way to get more targeted traffic to your site, generating new revenue that you would have never had the potential to create before. Just make sure you spend some time understanding what you are doing before you go crazy within your campaigns.
Take things slow at first, be conservative and once you have a grasp and have PPC data to work with, then start scaling your campaigns.
I hope you enjoyed my introduction to PPC and if you have any questions about any of the subjects within this tutorial, leave them below and I will be more than happy to give you a hand.