Who Is Your Customer and What Problem Are You Solving?


Two important things to make sure you know are:
1. Who is your customer
2. What problem are you solving

To try and explain this a little better I will give you an example.

My first product that I promoted was a natural colic product for infants. The natural product would ease the stomach ache for babies, it would also help with the babies gas problems and this would lead to a happier baby.

I researched websites that talked about colic. I visited forums and chats where parents could talk about their issues, I borrowed books at the library... I have two kids myself so I had some real life experience as well.

What I found out was that my customer is a woman, mother, age 24 – 35... I created a profile of the typical ”customer”.

The problem I was solving was an emotional problem for the mother and the family. Not being able to help your infant is very difficult for a mother, she feels helpless and wants to do anything she can to ease the pain. The crying also puts a lot of stress on the parents and the rest of the family. So some of the problems I was solving by offering this product were:

  • Help the mother feel good about ”fixing the problem”.
  • Get rid of the pain and gas problems for the baby.
  • Reduce the stress on the whole family
  • Also around holidays when you have family events the sales went up. The parents want to be able to be around the rest of the family and relatives without a sad, crying baby.

So how did I make money with this site?


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EF1 Premium
Hi I am a beginner and this is my first lesson. Thanks for the information. My question is I see "Tagged" with key words on the side of the lesson. I have checked them out and found more quality information but should I just be concentrating on the lesson for now and go back to the "Tagged items later?
Thanks
Ed
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Lev Premium
Hi Ed. You don't need to worry about those tags. Those are just there to help categorize what the lesson is about. For your official training I suggest you start up at the green tab the says 'Get Started Here'.

Here is the link that will take you directly there. Great to see you making progress.
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This is by far the best article I have ever read on the topic at hand. I am ever so grateful for your experience, determination, and willingness to help out the Wealthy Affiliate community. Especially with myself only having been used the site for a few hours now as a new member to the internet marketing community.
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CHASEN Premium
I love how you referenced a specific business venture, and broke down your target customer (Age, Demo- & Psychographics) of their lifestyle to promote the need for "mothers" who have a full-time job parenting from home. Your target customer definitely needs & wants people to relate to, "help"/friends, and has time to use the internet for daily info/news, advice, and entertainment that can't hurt to adventure out (via Websites/Blogs) to benefit their lives @ home! Extremely elaborate and helpful Veronica!
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Awesome sauce I'm taking notes and going through things one of the time and everytime I myself to walk the course not run trying to get ahead but in school I was always reading for chapters ahead and then the evening so I already knew the material when they discussed at the next game show I don't mind taking the time needed to learn the material thanks for all the help
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Tim349 Premium
Very helpful Veronica. Thank you.
Being a complete newbie and wanting to get into the "heath and wellness" field as well, I can't help but wonder if we can get sued for our recommendations?
Veronica, you may be a perfect example. You chose colic remedies. What if a baby dies from colic using something you recommended and they have a good lawyer?
Do we need a lawyer our self to draw up some sort of disclaimer to go with our website?
I really want to help people but don't need to worry about someone taking advantage of me. I hope you understand.

Thanks in advance...Tim
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