Who Is Your Customer and What Problem Are You Solving?

Two important things to make sure you know are:
1. Who is your customer
2. What problem are you solving

To try and explain this a little better I will give you an example.

My first product that I promoted was a natural colic product for infants. The natural product would ease the stomach ache for babies, it would also help with the babies gas problems and this would lead to a happier baby.

I researched websites that talked about colic. I visited forums and chats where parents could talk about their issues, I borrowed books at the library... I have two kids myself so I had some real life experience as well.

What I found out was that my customer is a woman, mother, age 24 – 35... I created a profile of the typical ”customer”.

The problem I was solving was an emotional problem for the mother and the family. Not being able to help your infant is very difficult for a mother, she feels helpless and wants to do anything she can to ease the pain. The crying also puts a lot of stress on the parents and the rest of the family. So some of the problems I was solving by offering this product were:

  • Help the mother feel good about ”fixing the problem”.
  • Get rid of the pain and gas problems for the baby.
  • Reduce the stress on the whole family
  • Also around holidays when you have family events the sales went up. The parents want to be able to be around the rest of the family and relatives without a sad, crying baby.

So how did I make money with this site?

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KatMillar Premium
Veronica, I feel like I've stumbled on a gold mine! Thank you for this. I already have a product and website but you've made me see that the skill I need to gain is learning how to drive traffic there. I'm thinking I'll do a review site for now - to learn the ropes. Thanks for opening my eyes.
varah Premium
I'm an artist selling my paintings so I'm not sure if it solving any problems for anyone. Unless the buyer wants to know more about the subjects that inspire my paintings. Then I guess I will be solving the issue of not being able to understand Sacred Geometry.
When you research Sacred Geometry the information on websites might be hard for the most people to understand. Even I have trouble understanding because the language is so advanced. It's like trying to read and comprehend The Oddesy without any help.
But is this a valid problem that needs to be solved? And who exactly is my customer?
jonelles Premium
I believe you are solving a problem if you are selling art. If I have dead space on my wall, I'm looking to fill that void. You are helping me solve that problem.
Each piece has a story behind it...
Have you sold pieces?
varah Premium
I have sold 2 paintings so far and given 2 more away for birthdays, that's the reason why I'm here so I can sell more of my paintings. I guess I was thinking a bit too hard about the problem part of the equation lol! I keep forgetting that art is such a simple pleasure because my paintings are inspired by something not so simple.
Hi, this is one of the best articles ive been to. Its quite an honour to meet you Veronica. I wish you and your family the best of luck in your future endeavours. God blesses you and your family. I cannot thank you enough for the information. I am in debt to u. Enjoy your stay here at WA.

EF1 Premium
Hi I am a beginner and this is my first lesson. Thanks for the information. My question is I see "Tagged" with key words on the side of the lesson. I have checked them out and found more quality information but should I just be concentrating on the lesson for now and go back to the "Tagged items later?
Lev Premium
Hi Ed. You don't need to worry about those tags. Those are just there to help categorize what the lesson is about. For your official training I suggest you start up at the green tab the says 'Get Started Here'.

Here is the link that will take you directly there. Great to see you making progress.
This is by far the best article I have ever read on the topic at hand. I am ever so grateful for your experience, determination, and willingness to help out the Wealthy Affiliate community. Especially with myself only having been used the site for a few hours now as a new member to the internet marketing community.