4 X Search Engine Traffic - Website Focus & Analysis – Without the Paralysis!

I may just have stolen that heading from Jay ;)

I want to cover a few small things in this section to hopefully help you understand your website better in the long term, before we jump into the short term.

Is your website being indexed already and have you submitted a sitemap?

Visit Google Webmaster Tools.

Your Google webmaster tools dashboard should give you a chart that looks something like this if you are.

If not, you will want to jump into the following training from Kyle and continue from here there after.

https://my.wealthyaffiliate.com/training/setting-up-submitting-a-sitemap-to-google-webmaster-tools

Ready for the next step?

Cool!

Go to the your ‘Content Keywords’ quickly.

You should see a list of keywords in order of significance (How often you use them) to your website that looks something like this;

First thing you should notice is the top few keywords. These keywords should be directly related to your website Niche and if they are not, maybe you should consider where you want your website to be going in the future.

Maybe you are more passionate about those top keywords than your original niche and could use this when doing your Evergreen content keyword research.

This will have an impact on your evergreen content and should reflect that evergreen content in your overall keyword significance.

An example for my website above could be a post for ‘7 Best Affiliate Marketing Training Programs’, with, you guessed it, the keyword ‘Wealthy Affiliate Training’ being something to keep in mind while writing the post…. As a thumb sucked example.

Play around with it a bit. Have some fun. Ask questions like, why does Google group the variants together, could I use this to my advantage when searching for keywords? ;)

Let us have your thoughts and questions in the discussion in the comments at the end of this training. Would love to hear from you.

What I am trying to get at is that you need to have a long term plan, and you can’t do that if you don’t analyze and understand what is already going on in your own website, and mind for that matter.

There is a reason why your niche had to be as focused as possible when you first chose it ;)

Please don’t go over doing it though by stuffing your posts with just one keyword. You need to have a balance and variety of keywords at the same time. I am giving you this information to keep in the back of your mind moving forward.

Cool. Let’s find out what is already working for your website now…

What keywords are already working for your website?

Head over to your ‘Search Analytics’ now and let’s see what is working for you. Please check the ‘Clicks’, ‘Impressions’, ‘CTR’ and ‘Position’ box’s.

Set the date for 90 days.

Don’t worry if you have no visitors yet, you will still want to do this.

Done?

Great!

You can now filter by Clicks, Impressions, CTR and position.

Again, I am showing you this just so that you have a better understanding of your website. Compare results and understand what is working for you… and what is not working.

‘Clicks’ is the number of clicks for the specific search term.

‘Impressions’ will give you an idea of what has currently got potentially high traffic value for your posts that have shown up somewhere in the SERP…. Doing an updated post relating to and linking to and from the original may be an idea?

‘CTR’ – average Click through rate. If you have a high click through rate, then you have a good post description in Google for the most part. Likewise for a post in the same position, if you have a low CTR, then something may be putting people off within your post description. – Please analyze your competition ­as well… It may be a video or something else that’s taking all your traffic away.

‘Position’ – Your average position for the search term. Have a look at your competition. Is it going to be worthwhile paying attention to your post to try out rank them? What are the impressions like?

I could chat for hours on this, but am really just trying to get you thinking outside of the box before we jump into the good stuff.

You need to go and play around with google webmaster tools, ask questions and discuss your findings in the comments below this training. It is how I learned a lot of what I know and it will benefit you and others as well.