4 X Search Engine Traffic - Facebook Is Awesome For Traffic – But Not the Way You Think!
Yip. I’ve been using Facebook to find new / newish products to review.
Firstly though, I want to clarify something about Facebook, because trust me, I tried posting adds in the groups and man! It is a lot of effort for small results.
Fair enough, I did not focus on it like I do my website, but think of it this way…
Remember, If you are really interested in a product you have seen on Facebook. What do you do?
Usually, you go and have a search Google for reviews to see what other people have said about it BEFORE you make your purchase.
Do you agree? Let me know in the comments.
Cool,
So How Do You Find New Products On Facebook…
First thing you want to do is join very active groups in your niche where people post there products. This does not have to be Facebook, where ever you are finding ads being posted though.
Kyle has also mentioned things like ‘Google Alert’ and some ecommerce sites will also be happy to notify you of new product listing in your niche market. So don’t limit yourself.
Make sure the group is not flooded with off topic, spammy adverts or comment spam though. This suggests auto posting and can make the good ones more difficult to spot.
Look for terms like “Pre-launch”, “Brand New”, “Hottest thing”, “Latest”, etc. within the advertisements.
I know… they all say that ;)
This is going to take a little bit of ‘feel’ for your market and if you have been actively involved in your niche market, then you may find it easy to spot the new from the old.
If you are still getting a feel for your market, this will definitely go a long way in helping to make you an authority when speaking to others in your niche as well.
Another thing to look at is the launch dates that they speak about on their landing pages and/or reviews.
Newer products also seem to have more videos than blog post reviews. So don’t be put off if you see a lot of video reviews in the SERP. Google is just waiting for a decent website review to throw in the mix of things.
Note that website/ landing pages that look like they were made in the 90’s, usually were and will likely not bring as much traffic as some of those more hip and growing new ones.
Look out for incomplete websites or websites with minimal content, this is a good sign that it is in pre-launch and just getting hyped up. Again, you need to get a feel for this.
Products that sell franchise / resale rights often have multiple brand names building hype for the same product. Spotting these new names while they are building make easy rankings. Checking disclaimers often helps here as the original product launchers name sometimes show up as a result of lazy copy and pasting by the reseller ;)
Lastly, make use of Google trends. This has been mentioned in Jay’s training several times and is something to take advantage of when determining the age of a product. Keep in mind, very new products will have no information to display on Google Trends.
It’s time for you to go and have some fun finding and researching new/ish products in your niche.
See if you can find 5 products you think are new and in the process of getting hyped up in your market.
Then, when you are ready, let’s dig a little deeper into them…