4 X Search Engine Traffic - Facebook Is Awesome For Traffic – But Not the Way You Think!

Yip. I’ve been using Facebook to find new / newish products to review.

Firstly though, I want to clarify something about Facebook, because trust me, I tried posting adds in the groups and man! It is a lot of effort for small results.

Fair enough, I did not focus on it like I do my website, but think of it this way…

Remember, If you are really interested in a product you have seen on Facebook. What do you do?

Usually, you go and have a search Google for reviews to see what other people have said about it BEFORE you make your purchase.

Do you agree? Let me know in the comments.


So How Do You Find New Products On Facebook…

First thing you want to do is join very active groups in your niche where people post there products. This does not have to be Facebook, where ever you are finding ads being posted though.

Kyle has also mentioned things like ‘Google Alert’ and some ecommerce sites will also be happy to notify you of new product listing in your niche market. So don’t limit yourself.

Make sure the group is not flooded with off topic, spammy adverts or comment spam though. This suggests auto posting and can make the good ones more difficult to spot.

Look for terms like “Pre-launch”, “Brand New”, “Hottest thing”, “Latest”, etc. within the advertisements.

I know… they all say that ;)

This is going to take a little bit of ‘feel’ for your market and if you have been actively involved in your niche market, then you may find it easy to spot the new from the old.

If you are still getting a feel for your market, this will definitely go a long way in helping to make you an authority when speaking to others in your niche as well.

Another thing to look at is the launch dates that they speak about on their landing pages and/or reviews.

Newer products also seem to have more videos than blog post reviews. So don’t be put off if you see a lot of video reviews in the SERP. Google is just waiting for a decent website review to throw in the mix of things.

Note that website/ landing pages that look like they were made in the 90’s, usually were and will likely not bring as much traffic as some of those more hip and growing new ones.

Look out for incomplete websites or websites with minimal content, this is a good sign that it is in pre-launch and just getting hyped up. Again, you need to get a feel for this.

Products that sell franchise / resale rights often have multiple brand names building hype for the same product. Spotting these new names while they are building make easy rankings. Checking disclaimers often helps here as the original product launchers name sometimes show up as a result of lazy copy and pasting by the reseller ;)

Lastly, make use of Google trends. This has been mentioned in Jay’s training several times and is something to take advantage of when determining the age of a product. Keep in mind, very new products will have no information to display on Google Trends.

It’s time for you to go and have some fun finding and researching new/ish products in your niche.

See if you can find 5 products you think are new and in the process of getting hyped up in your market.

Then, when you are ready, let’s dig a little deeper into them…

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LynneHuy Premium
Ok so here is my first question.. I am just going through this a little bit at a time. With Jay's 10 steps he states make a Youtube video, did you do this with every post? Is this step necessary?
kirby34 Premium
Setting up a YouTube channel is easy to do and a great way of getting traffic. Personally I do not do them for every blog but combining blogs with vlogs is a great way of keeping traffic interested in your site.
shweetlife Premium
Very fair question, and the short answer is no. This is actually a weak area for me...

I fully realize the massive potential in making video's, however, have not yet been able to sit down and get going with my own videos yet..

I do embedded videos from YouTube on some of my posts and do find that it holds a lot of value, but for now those video's are not my own.

You have to remember that YouTube is like adding a second Google powered search engine sending traffic to your posts.

There is loads of traffic to be taken from it and though my thoughts on YouTube are purely from extensive study on the topic and not practice... It is not a traffic source that you want to ignore.

I have seen people build their online businesses from YouTube traffic alone and when you consider that YouTube is owned by Google, It makes complete sense why.

Hope my mumble jumble answered your question ;)
LynneHuy Premium
Thanks Marc, I have done a few videos but I just wanted to check what your modus operandi was. I can't see me being able to do enough videos for all my blogs!
So you have added other people's video's on the topic to your posts?
shweetlife Premium
Yip. Relevant video's.

look out for links etc in the video so it does not send people to someone else' affiliate link tho.
LynneHuy Premium
Ok cool, will do :) Thanks for the tips!
LynneHuy Premium
YAY, now what to do with the 2 kids I have at home for the next week?? Damn I have to wait until after 8pm tonight to tuck into this!
shweetlife Premium
lol. doesn't look like you managed to wait until 8pm ;)
LynneHuy Premium
ROFL no, I was trying all day and I got to 24 mins in, I will try again tomorrow. Burnt out!
Uwais Premium
thanks for the share
HPearson Premium
Hi Marc, Yikes!! Just had a look at keywords in webmaster tools. Other than the first one which is such a broad keyword, the next few have nothing to do with my niche. What am I doing wrong - aside from the obvious answer which is a lot! Almost every post is centred around a keyword that has the right "numbers", and I use it in the title, first paragraph and last. Cheers, Hindy
shweetlife Premium
Hey Hindy!

Did you change the theme? I love the new look and header image. It immediately drew me in!

I had a quick look at your posts and can't promise I'll be able to do so for everyone, but what I noticed is that even though, according to the keyword tool... The posts are meant to be super easy to rank... You are going up against some super powerful Domain authorities.

I think that focusing on your competitor analysis will help a lot in choosing which keywords are worthwhile.

That being said... You are doing extremely well for the position that I found your posts in... I did not expect to see them up there with the likes of Amazon etc.

I mentioned at the end of this training that 'you may be one degree away from boiling', and I really think this applies to your website at the moment.

Check out Jays completion analysis training. I am 100% sure it will help.

I covered a bit in page 8: Extreme Keyword research of this training, but Jays goes more in detail.

Link to Jay's training can be found in page 3 of this training.

Let me know if you are still uncertain after that. :)


Marc Parsons
HPearson Premium
Hi Marc, I'm really glad you like the change! I know the original was boring, but I was solely focused on content, and admittedly a little afraid to make the changes on my own, but I couldn't take it anymore! Still not branded, but at least it's not an eyesore. To be honest, for most of my posts I focused on searches, and forgot about competition - I have been looking at competition with posts I'm writing now so we'll see if things improve. Thanks for the rest of your advice as well.

An experienced marketing person I know recently told me she couldn't find me in the first few pages of Google, and my niche is not one people will keep coming back to, and certainly not buy anything from. If she's right, I'm considering starting a second site that will be an interest, not a passion like animals, and see if money flows that way.

Anyway, I appreciate you taking the time to have a look, and offer advice. Cheers, Hindy
shweetlife Premium
Glad you made the changes. It looks great Hindy.

Happy to hear you are focused on the competition as well now. Looking forward to hearing about your results.

I have to be honest, your niche does appear like it could be a bit challenging. I picked up secondary keywords like 'food' and 'care', but did not see very high searches even with that. Also not sure what the product review searches are like for your niche.

It's a call you will have to make though.

I wouldn't go so far as changing niche all together, but taking out the 'senior' may be an option if it is still too tough after trying with the competitor analysis?

Good luck!
HPearson Premium
I'm keeping it as it is, but I'll be doing two things - one is my own version of line extension by broadening the topic to include puppies and adult dogs, ways to keep them healthy and happy so they'll be healthier and happier seniors. Thought that was a great idea, it was my "ha ha" moment of this morning.
The second thing I'm doing is launching a second niche, with private label products (hopefully), and that has a lot more potential for money making.
shweetlife Premium
Sounds great!

I am definitely looking forward to see what happens when you start to expand a little bit.

Keep us posted!
Buddle Premium
Thanks for sharing Marc, shall certainly go through this.
shweetlife Premium
Hope you find something interesting and new Barbara. Looking forward to your feedback and questions if you have any. :)