4 X Search Engine Traffic - Extreme Keyword Research – Super Low Hanging Fruit with a twist… and a shake!
Cool. So you have your 5 new/ish products.
Before we jump into Extreme Keyword Research for them. It is important that you do this with the right mind set.
I personally approach every post I want to do with one thing in mind…
”This is meant to be a fast, easy ranking post and keyword.
If I do not fully believe that the keyword is viable or that I have done enough research and that I am going to rank for it instantly, then I am going to be wasting a lot of time and effort going forward to do the review.”
Put it this way, what’s the point of doing all this effort, posting your next 12 ‘fast, easy ranking content’ posts… and you are not in the first or second position on Google. You will have nothing to show for your efforts.
So pay close attention now and let’s do some Extreme Keyword Research!
Firstly, keep your own Domain Authority in mind while doing your keyword and competitor research.
Again, you will get a feel for this and become faster at it as you do it more. Jay covered it in detail in the videos listed in the beginning of this training.
Cool, let’s get started.
Because these are new products, there is only two terms you really want to focus on.
- Exact product name
- Exact Product name review
That’s it :)
Depending on your niche, you may want to include relevant secondary keywords in your post.
Mine for example, I would include the term ‘scam’ or ‘ legit’, but you don’t need to research these secondary keywords, because the main search terms will be easy enough to rank for if your product is new and what we are looking for.
I have chosen a random example to discuss below… Found it by typing ‘Pre Launch’ in Facebook search bar and because I am involved in a lot of Facebook groups, it took about 2 minutes to find.
Purposely forgot to mention the Facebook search bar just now. It makes it much easier, but making something too easy at first can sometimes take away the fundimental understanding of what you are doing. ;)
Anyway, I bounced over to the landing page and sniffed around the website for a bit.
Couple things that stand out for me.
- Rodney is the new owner.
- He’s been around online since 1999
- The product being advertised was launched in 2013?? – Put me off at first, but I dug a bit deeper.
- So what I found out from the few reviews I could find is that there is some sort of a new or official product launch this week – Can you say YES PLEASE! ;)
Note, I have not looked at a keyword research tool yet.
With my free Moz tool bar active in Google chrome (Thanks Jay ;), and knowing my own Domain Authority is currently 12 and relevant to this product… I jump into Google…
Excuse my way of thinking… It’s how I keep myself enjoying my research ;)
Starting to look better already. Right?
Here is the next search term…
Starting to get a feel for it?
Great. Please ask questions in the comments if you are still not sure.
Now, let’s have a look at the WA Keyword research tool…
Reply
I fully realize the massive potential in making video's, however, have not yet been able to sit down and get going with my own videos yet..
I do embedded videos from YouTube on some of my posts and do find that it holds a lot of value, but for now those video's are not my own.
You have to remember that YouTube is like adding a second Google powered search engine sending traffic to your posts.
There is loads of traffic to be taken from it and though my thoughts on YouTube are purely from extensive study on the topic and not practice... It is not a traffic source that you want to ignore.
I have seen people build their online businesses from YouTube traffic alone and when you consider that YouTube is owned by Google, It makes complete sense why.
Hope my mumble jumble answered your question ;)
So you have added other people's video's on the topic to your posts?
Did you change the theme? I love the new look and header image. It immediately drew me in!
I had a quick look at your posts and can't promise I'll be able to do so for everyone, but what I noticed is that even though, according to the keyword tool... The posts are meant to be super easy to rank... You are going up against some super powerful Domain authorities.
I think that focusing on your competitor analysis will help a lot in choosing which keywords are worthwhile.
That being said... You are doing extremely well for the position that I found your posts in... I did not expect to see them up there with the likes of Amazon etc.
I mentioned at the end of this training that 'you may be one degree away from boiling', and I really think this applies to your website at the moment.
Check out Jays completion analysis training. I am 100% sure it will help.
I covered a bit in page 8: Extreme Keyword research of this training, but Jays goes more in detail.
Link to Jay's training can be found in page 3 of this training.
Let me know if you are still uncertain after that. :)
Cheers,
Marc Parsons
An experienced marketing person I know recently told me she couldn't find me in the first few pages of Google, and my niche is not one people will keep coming back to, and certainly not buy anything from. If she's right, I'm considering starting a second site that will be an interest, not a passion like animals, and see if money flows that way.
Anyway, I appreciate you taking the time to have a look, and offer advice. Cheers, Hindy
Happy to hear you are focused on the competition as well now. Looking forward to hearing about your results.
I have to be honest, your niche does appear like it could be a bit challenging. I picked up secondary keywords like 'food' and 'care', but did not see very high searches even with that. Also not sure what the product review searches are like for your niche.
It's a call you will have to make though.
I wouldn't go so far as changing niche all together, but taking out the 'senior' may be an option if it is still too tough after trying with the competitor analysis?
Good luck!
The second thing I'm doing is launching a second niche, with private label products (hopefully), and that has a lot more potential for money making.
