4 X Search Engine Traffic - Content Writing Secrets – That Are not So Secret.

Cool, you now have your fast, easy ranking keyword and are ready to start writing.

Review Template.

First thing I do is make sure I have me review template prepopulated with all my headings and secondary keywords for my niche, ready and waiting for me.

Kyle listed this in his training and there are many others on the community. So jump into the WA search and find one that suites your niche if you don’t already have one.

Remember, each niche will have high volume searches for certain secondary keywords… Mine, you will see in all my reviews on my website. The link is on my WA profile.

SEO Plugin

Make sure you are up and running with yours. It is going to be tough without it.

Your Heading – Post name – H1

Try to use both your primary keyword and secondary keyword here.

For example;

‘Premier Income Plan Review – Is It Legit Or A Scam’

Play with it and find what works for your niche.

Your URL

Make sure your main keyword is in the url. I like to add my secondary if the main keyword is short enough. If not, just the main keyword.

It is my understanding the Google really only takes into account the first 5 keywords after the /. And extra-long url’s just look spammy.

Your Featured Image – Very important!

Must be relative to your Keyword.

Must have the Keyword for a title.

Must have your secondary keyword as ‘alt text’

Your Sub heading – Under your Featured Image

I generally duplicate my H1 heading here as my H2 heading, because my featured image tends to break the two apart.

Would be interested to hear your opinions on this if you have any?

Starting to write

After the brief list of product points… for example;

I will include both the main keyword and secondary keyword in my first paragraphs;

For example;

“In this in depth Premier Income Plan Review, I will be digging in to the facts and history behind this relatively new product (Still in Pre-Launch at the time of writing this) to find out what exactly you may expect should you decide to join them.

I will also be answering the ever important question, is Premier Income Plan a scam or legit?

So pay close attention….”

Please add that last little “Pay attention to the next few lines…” or something like it to your post. It is such a powerful subliminal message to your reader. (Lol. My ADHD kicking in… back on topic…)

Now, note all the main and secondary keywords in my first few lines. Change up what you use and make it relevant to your niche.

Now that your intro is done…

Write your review offering valuable content and try to add some facts that will make you reader stop and think… ‘I never thought about it that way’. Stand out by doing thorough research on your topic.

  • Try and include your main and secondary keyword near the end of your post as well.
  • Link to other relevant content on your site and balance those internal links with one high priority outbound link to Wikipedia or something and make sure it is relevant!
  • Include a relevant YouTube video when possible. This is also an outbound link. Look for high Page Authority on the video if possible.
  • Even better… Make your own YouTube video with the main keyword and a link back to your review… and embed the video on your post as well.
  • Note the text you are using for your links. This should varied and not always the same. It should also be relevant.
  • Add images… try keep them original if possible. Use your image title and alt text for keywords.
  • Use 3 or 4 tags for keywords on your post… just in case ;)
  • Only use one affiliate link in your post, not more.
  • Instead of calling the product ‘it’, use the product name to build your keyword density. Then read your review and see where you may have over done the product name and change it back to ‘it’ ;)
  • I personally don’t know how to write less than 1000 word in a review… Trust me, I have tried… So I don’t know how long you will stay ranked if you are writing brief reviews. Please keep this in mind.
  • If you are using Yoast SEO plugin, check your SEO quality before you post. See what you can tweak.
  • Add a decent post name and description for Google that includes your main keyword… and secondary if possible.
  • Make sure your comments are enabled.
  • Make sure you are 200% sure that you will not have to go back and change anything BEFORE you publish your post.

And lastly, have fun… If you are not having fun with it, you are in the wrong niche ;)

Have you learned something new or remembered something that you forgot? Let me know in the comments below. And if you have questions, please don’t be shy. I am sure someone else is and you will be helping them by asking.

Just before I leave you, I have to let you know what my posting rituals are…

Join the Discussion
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Recent messages
LynneHuy Premium
Ok so here is my first question.. I am just going through this a little bit at a time. With Jay's 10 steps he states make a Youtube video, did you do this with every post? Is this step necessary?
kirby34 Premium
Setting up a YouTube channel is easy to do and a great way of getting traffic. Personally I do not do them for every blog but combining blogs with vlogs is a great way of keeping traffic interested in your site.
shweetlife Premium
Very fair question, and the short answer is no. This is actually a weak area for me...

I fully realize the massive potential in making video's, however, have not yet been able to sit down and get going with my own videos yet..

I do embedded videos from YouTube on some of my posts and do find that it holds a lot of value, but for now those video's are not my own.

You have to remember that YouTube is like adding a second Google powered search engine sending traffic to your posts.

There is loads of traffic to be taken from it and though my thoughts on YouTube are purely from extensive study on the topic and not practice... It is not a traffic source that you want to ignore.

I have seen people build their online businesses from YouTube traffic alone and when you consider that YouTube is owned by Google, It makes complete sense why.

Hope my mumble jumble answered your question ;)
LynneHuy Premium
Thanks Marc, I have done a few videos but I just wanted to check what your modus operandi was. I can't see me being able to do enough videos for all my blogs!
So you have added other people's video's on the topic to your posts?
shweetlife Premium
Yip. Relevant video's.

look out for links etc in the video so it does not send people to someone else' affiliate link tho.
LynneHuy Premium
Ok cool, will do :) Thanks for the tips!
LynneHuy Premium
YAY, now what to do with the 2 kids I have at home for the next week?? Damn I have to wait until after 8pm tonight to tuck into this!
shweetlife Premium
lol. doesn't look like you managed to wait until 8pm ;)
LynneHuy Premium
ROFL no, I was trying all day and I got to 24 mins in, I will try again tomorrow. Burnt out!
Uwais Premium
thanks for the share
HPearson Premium
Hi Marc, Yikes!! Just had a look at keywords in webmaster tools. Other than the first one which is such a broad keyword, the next few have nothing to do with my niche. What am I doing wrong - aside from the obvious answer which is a lot! Almost every post is centred around a keyword that has the right "numbers", and I use it in the title, first paragraph and last. Cheers, Hindy
shweetlife Premium
Hey Hindy!

Did you change the theme? I love the new look and header image. It immediately drew me in!

I had a quick look at your posts and can't promise I'll be able to do so for everyone, but what I noticed is that even though, according to the keyword tool... The posts are meant to be super easy to rank... You are going up against some super powerful Domain authorities.

I think that focusing on your competitor analysis will help a lot in choosing which keywords are worthwhile.

That being said... You are doing extremely well for the position that I found your posts in... I did not expect to see them up there with the likes of Amazon etc.

I mentioned at the end of this training that 'you may be one degree away from boiling', and I really think this applies to your website at the moment.

Check out Jays completion analysis training. I am 100% sure it will help.

I covered a bit in page 8: Extreme Keyword research of this training, but Jays goes more in detail.

Link to Jay's training can be found in page 3 of this training.

Let me know if you are still uncertain after that. :)


Marc Parsons
HPearson Premium
Hi Marc, I'm really glad you like the change! I know the original was boring, but I was solely focused on content, and admittedly a little afraid to make the changes on my own, but I couldn't take it anymore! Still not branded, but at least it's not an eyesore. To be honest, for most of my posts I focused on searches, and forgot about competition - I have been looking at competition with posts I'm writing now so we'll see if things improve. Thanks for the rest of your advice as well.

An experienced marketing person I know recently told me she couldn't find me in the first few pages of Google, and my niche is not one people will keep coming back to, and certainly not buy anything from. If she's right, I'm considering starting a second site that will be an interest, not a passion like animals, and see if money flows that way.

Anyway, I appreciate you taking the time to have a look, and offer advice. Cheers, Hindy
shweetlife Premium
Glad you made the changes. It looks great Hindy.

Happy to hear you are focused on the competition as well now. Looking forward to hearing about your results.

I have to be honest, your niche does appear like it could be a bit challenging. I picked up secondary keywords like 'food' and 'care', but did not see very high searches even with that. Also not sure what the product review searches are like for your niche.

It's a call you will have to make though.

I wouldn't go so far as changing niche all together, but taking out the 'senior' may be an option if it is still too tough after trying with the competitor analysis?

Good luck!
HPearson Premium
I'm keeping it as it is, but I'll be doing two things - one is my own version of line extension by broadening the topic to include puppies and adult dogs, ways to keep them healthy and happy so they'll be healthier and happier seniors. Thought that was a great idea, it was my "ha ha" moment of this morning.
The second thing I'm doing is launching a second niche, with private label products (hopefully), and that has a lot more potential for money making.
shweetlife Premium
Sounds great!

I am definitely looking forward to see what happens when you start to expand a little bit.

Keep us posted!
Buddle Premium
Thanks for sharing Marc, shall certainly go through this.
shweetlife Premium
Hope you find something interesting and new Barbara. Looking forward to your feedback and questions if you have any. :)