Month 1 at WA: 4 New Websites, PPC Campaigns, and a Challenge to Increase Sales Conversions
Published on February 22, 2018
Published on Wealthy Affiliate — a platform for building real online businesses with modern training and AI.
I'm trying to profit soon, so I have to be aggressive. I've been following the training and it's working. My new site on entrepreneurship got 589 visitors this week (I know that could be worked on but it's new). Of the 589 visitors, I got 3 referrals and none have turned into paid customers as of yet.
The training is working I'd say as I just joined on 25 January. I've had something like 150 clicks to WA this month.
I want to scale up what I'm doing so I can start to profit. I know I need more traffic but I also want to have higher conversions since 3 referrals out of 589 visitors doesn't "tickle my fancy". LOLOL.
I added Hotjar onto my websites. It's a software that records your visitors, so you can watch what acitivities thelr taking and create hypothetical solutions. I watched 13 videos from the users that showed they are reading the whole article I'm promoting. The average time on the page was about 4 minutes: some stayed 1.5 and some stayed on one article as much as 10 minutes!
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I concluded that the article is written well, but I noticed the users scrolled fast past my hyperlinks. I also noticed they read all the way down to thru the comments, but most of the recordings were mobile users and my theme makes the sidebars go below the comments as the responsive effect, therefore my mobile users didn't see my CTA banners from my sidebars.
The main things I've considered to get the ball rolling and profit coming in are:
a. A premium theme that possibly allows me to add button optins and animations...maybe?
b. Adding banners or more actionable or engaging optins (like the Siterubix website builder for example)
c. Adding more distinction (beyond verbiage, underlines, and hyperlinks) into my CTAs
What are your thoughts? How can I increase my conversions so I can have more than 3 referrals per 589 visitors?
The post that I've been promoting and getting the highest CTR on is 25 Best Home Based Businesses for Stay Home Moms HERE: https://howtoentrepreneur.org/25-best-home-based-businesses-...
My CTR on my Adwords campaign was 18.18% which is reasonable. Now I need to focus on converting that traffic at a higher conversion rate. What are your thoughts?
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