Month 1 at WA: 4 New Websites, PPC Campaigns, and a Challenge to Increase Sales Conversions
I'm trying to profit soon, so I have to be aggressive. I've been following the training and it's working. My new site on entrepreneurship got 589 visitors this week (I know that could be worked on but it's new). Of the 589 visitors, I got 3 referrals and none have turned into paid customers as of yet.
The training is working I'd say as I just joined on 25 January. I've had something like 150 clicks to WA this month.
I want to scale up what I'm doing so I can start to profit. I know I need more traffic but I also want to have higher conversions since 3 referrals out of 589 visitors doesn't "tickle my fancy". LOLOL.
I added Hotjar onto my websites. It's a software that records your visitors, so you can watch what acitivities thelr taking and create hypothetical solutions. I watched 13 videos from the users that showed they are reading the whole article I'm promoting. The average time on the page was about 4 minutes: some stayed 1.5 and some stayed on one article as much as 10 minutes!
I concluded that the article is written well, but I noticed the users scrolled fast past my hyperlinks. I also noticed they read all the way down to thru the comments, but most of the recordings were mobile users and my theme makes the sidebars go below the comments as the responsive effect, therefore my mobile users didn't see my CTA banners from my sidebars.
The main things I've considered to get the ball rolling and profit coming in are:
a. A premium theme that possibly allows me to add button optins and animations...maybe?
b. Adding banners or more actionable or engaging optins (like the Siterubix website builder for example)
c. Adding more distinction (beyond verbiage, underlines, and hyperlinks) into my CTAs
What are your thoughts? How can I increase my conversions so I can have more than 3 referrals per 589 visitors?
The post that I've been promoting and getting the highest CTR on is 25 Best Home Based Businesses for Stay Home Moms HERE: https://howtoentrepreneur.org/25-best-home-based-businesses-...
My CTR on my Adwords campaign was 18.18% which is reasonable. Now I need to focus on converting that traffic at a higher conversion rate. What are your thoughts?
Recent Comments
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Okay..... So I know you do not have any conversions yet but OMG!!!!!! so far so good.... I've been taking the lessons for a few weeks now and I still cant get help organizing my menus or adding my affiliate links. I AM SO LOST! So I just wanted to say congrats to you for making it this far! Please keep me updated on your progress if I don't get figure this out soon I'm going to have to cancel my membership. Again Congrats and I wish you the absolute best!
Thanks Natasha for the kudos. I'll feel better when my bank account is a little more favorable. LOLOL. I've been studying Internet Marketing for 3 years, and doing digital marketing full time as a freelancer for 1 year, so I think that gives me a little advantage. As far as your menus, I may be able to give you tips on that. What's the problem?
If you want some of my tips for menu organization, check out my WA post here: How to Organize your Website Menu I hope this helps!
Congrats on what you've accomplished so far. :)
My thoughts and opinions, FWIW.
It's not a typical sales pages, so while you can surely improve the conversion rate, it won't convert as well as a regular sales page. IMO, that page is geared towards giving people ideas/information for working at home as opposed to closing people who already have an interest in what's taught here at WA.
For me, it took a little bit longer than I thought necessary to get to what the post was about.
The last paragraph under the blogging section could be tightened up to funnel visitors to a single WA sales page instead of three different pages.
You could also add a similar text blurb under Section 18 for affiliate marketer.
PPC campaigns should really be geared towards a sales page and that page is more informational. If I was going to do PPC for WA, I would create a sales page that was specific to what is taught and stressed the benefits of premium membership.
The huge images also create a lot of unnecessary scrolling.
You always want your CTAs within the post and not in a sidebar widget for the very reason you mentioned.
A premium(or just a different free theme) could help with some spacing and layout issues.
Now, with all that said.... great site. And awesome job with all the content.
Thanks! I've been trying to test how to do images that is the most user friendly. I've heard varying feedback. Some people say if you have small images and lots of words, its overwhelming so pictures break up the content. I don't know. I made my images small then made them big. I'm testing. When I look at the recordings from Hotjar, I didn't get the impression the images were a problem, but I could be wrong. I'll keep watching the recordings and seeing also if users leave feedback since I've added the feedback tab there also. Thanks for pointing that out.
Regarding the sales page info...You could be head on right about that. This article may be too informational to expect high conversions. I don't currently have leadpages or any other software/plugins to make landing pages. I may have to invest in that. I've been looking into Thrive Themes which will cover all of the layout issues and have the landing pages as well.
Regarding the spacing and layout options, you are vote #2 on the theme. I think I may make that decision today. Thanks so much for your feedback!
I'll keep chugging along and plugging away at the keyboard!
You're welcome.
Testing is eternal. :)
In my case, I generally have the images with the text wrapped around them or make them banner sized to break up the text in a longer post. Smaller images also help with site speed.
As much as anything, not having multiple 500x700 images improves aesthetics.
You really don't need any special software or plugins to create landing pages on your blog. Our lovely trainer Jay prefers them to be just a regular page on the site, not a standalone page without menus like so many have.
I'm never 100% satisfied with any theme, paid or not. There always seems to be something not perfect. Such is life. :)
Hotjar seems like an interesting tool. I'll have to check it out later on down the road. I'm avoiding things like that right now because I tend to bury myself in stats. Too much analyzing, too little doing is a big issue for me.
Good luck and I look forward to your July 2018 post announcing that you are doing this full-time.
You're too cool! Hotjar is cool. I'm using the free plan that records 100 sessions per site! It also gives you heatmaps. They have a bad referral program where you just get shirts, so I'm not trying to sell for any hidden agenda. lolol. The tool literally helps you read your users mind. Of all analytics tools, I'd say it's worth spending time on because it gives you data for good hypothesis. Thanks so much for your time and amazing advice!
I'll keep making sales pages (posts) then. Just keep making ones and seeing which ones convert best.
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Hello Tiffany, site looks good. Just a few suggestions based on the training here. You might consider reducing the number of pages at the top. The recommendations is to limit them to one line. So you might look at which ones could be turned into posts. The second should provide you with more space, which is to make your images smaller. Someone commented that you should centralize your links to a sales page or a review page that can lead to conversions.
Thanks Harvey! Ill fix that today.