2 Major Reasons Affiliates Don't Make Money
This post started out as a message for my referrals in the messaging system, but once it got MASSIVE, then I decided to turn it into a blog post here. Hahaha.
My goal this morning was to address the question we all have when we join here about why some people succeed and some don't--this was a big question for me when I started out here.
At this point, the question isn't why some people succeed, but I'm figuring out why some people get to certain levels in the ladder rather than going higher, so one day, I'll be able to follow this up with my observations from various vantage points in the success ladder.
Until then, let's talk about why some people make money and some don't...
Why We Come Here
I can almost promise one of the reasons you're starting a business and getting into affiliate marketing is to make money. Yes, you might also be interested in helping people, making an impact, building a reputation, growing an existing business, and other things, but most people want to make money beneath it all.
- They might want money to get out of debt
- Save for retirement
- Live above their means (rather than "just getting by")
- Cover emergency expenses
- Get out of a situation where a spouse hoards all the money
- Or, for some other reason, they want more money
How my Quest to Understand Affiliate Success and Failure Went
The unfortunate thing is since I've started in affiliate marketing (20 months ago), I've been able to read and hear lots of stories: from those that become successful and those that don't. When I first started here, I used to binge on reading about success and failure because I wanted to understand what contributed to both.
I had questions like:
- Why aren't some people able to make this training work?
- Why are some people members for years and not making any money?
- Why are some people making massive checks and others are not?
- And, the list goes on...
You might be able to relate. Maybe you ask the same questions.
There's TWO Main Reasons I've Seen that Cause People not to Make Money
There's ONE major thing I've seen stop most affiliates from success, and there's ANOTHER ONE major thing I've seen affiliates (that put in the work) from seeing success--that's TWO major things that stop success. Do you want to know what they are?
Hahaha. I'm sure you do. I know I did.
Reason #1 that Stops People from Making Money
The #1 thing I've seen that stops most affiliates from success is WORK ETHIC or PRIORITIZATION. For some reason, most people who come here have two completely different perspectives of what's required online versus offline.
They might have a job and make $100,000/year in the job (I'm giving the benefit of the doubt even though I know that annual income is statistically rare). In order to make their money in the job, they work 40 hours or more, and they're willing to do it for the money. When they fill out applications, they might be okay with $100/hr or less, but when they start online, they have drastically different expectations.
When they decide they want to start an online business, they look to it as a way to work less and get more pay, so they come with expectations that they'll work less than 40 hours weekly, but earn significantly more than they would offline.
When I network offline and talk to people about their goals, they might be saying things about:
- Making enough money to pay for their kids to go to school
- Being able to make enough money to afford the car or house they like
- Or, being able to travel more
Statistically, most people have jobs, and most jobs pay less than $100,000/year, but if you read the goals thread here, you'll see people expecting millions, billions, and hundreds of thousands monthly nearly daily (or maybe even hourly). It's cool to have high aspirations, but why the incongruency between online and offline?
In my opinion, it's best to start with modest expectations and be blown away than to start with inflated aspirations (especially accomplishments far from things you've ever done before), and rebound from disappointment. If this is a new set of skills, then treat it like if you were switching careers.
For example, an engineer that's switching to a nursing position wouldn't expect to make an income in the top tier of the nursing field in their first year, would they? Similarly, if you're starting from a job or in a business that's different than this one, then it's not best to watch the top tier in the online space and expect to achieve their incomes starting out either. It's probably not best to even expect to equal the pay where you are because it may have taken you different skills to get there.
Start with the step that's right in front of you. Do your best with that and move onto the next step.
Work ethic vs. Prioritization
On the other hand, there are some people who have work ethic, but they don't prioritize the business as they would need to, to get results. They might not prioritize for various reasons.
In my case, I had difficulty prioritizing the business when I started out because I had alot of personal motherhood related tasks that kept popping up: from sick kids to clinginess to normal home management. At one point, both, a newborn and a 10-11 year old were home with me, and I was trying to fit my business within their naptimes and when they were preoccupied--that was tough.
I also have to admit that I had an inner homemaker inside. Hahaha. For some reason, I wanted to cook lots of things from scratch and do things in the most inefficient way while trying to start a business and raise kids.
I learned "you can't get an "A" in everything. You don't have to be #1 chef, #1 potty training mom, #1 homeschooling mom, #1 in fitness, #1 as a wife, #1 to read most books, #1 most involved volunteer, and on and on. I learned to pick my battles in other words.
...And, if I'm really honest, I'm still learning to pick my battles. Hahaha.
For you, prioritization might be a struggle for different reasons. Maybe, you have a job. Maybe, you have a job and a family. Maybe, you have health issues and doctor appointments. Maybe you take care of loved ones. The list can go on and on. If it's unintentional distractions, you can only do your best, maximize what you have, and be graceful with yourself.
If you're not pushing yourself to max potential because you believe the internet will fill the gap between underperforming and growing your income, then I'd suggest challenging that mindset. It's always best to put forth your best effort because that's 100% within your control, then you can rely on external factors (like the internet) afterwards.
Scammers and Fake "Gurus" Give a False Sense of Hope that Can Be Harmful
I understand that it's scammers and gurus that distort the expectations of income online, and make people think they can make more online than a job without working like a job. Most of them are downright liars. Most of the people who are earning 10s of thousands monthly or daily have been in the business for longer than one year, and likely longer than 2. Some have been in the business more than 10 years to get where they are.
Focus on where you are and begin tracking your milestones. Started your first website? That's a milestone. Gotten first website visitor? Another milestone. Written first blog post? A milestone. It goes up from tasks to traffic to money--in that order. Work ethic proceeds it all. The more tasks completed, the more traffic is likely, and the more money.
I've seen people who come with the mindset that they're going to work their business like a job and expect a comparable income like a job seem to get results. They also have the most excitement about their outcomes because when they earn their first commission, they can be excited.
They might start out with a tight schedule to put in the work here, but they give their best, maximize the time, and use free time to invest in their businesses. Others who expect a lot of progress with little time invested, tend to procrastinate, put things off, and when they're not seeing major results, they get very discouraged.
SOLUTION ===>>> Focus on giving your best effort and solving problems within your niche thru your content and money WILL follow.
Now, you probably want to know reason #2, right? I said there was two major reasons people don't make it online.
Reason #2 is NOT DOING THE MATH.
There are people who get past obstacle #1. They put in the work. They create content. Their content gets ranked, and they STILL don't make money.
Of course, there are various reasons for this, and this post isn't meant to be a catch-all to answer why each person isn't making money when they want, but the #2 reason I've noticed for this is not doing the math.
People will write long and elaborate blog posts, amazing reviews, and readers enjoy, but their call-to-action at the bottom of the post will read something like, "If you enjoyed this review, check out the book for $3.99 at Amazon".
How much of a commission can you make when you're recommending a $3.99 book at Amazon? How long would it take you to make $1000 when you're getting a SMALL percentage of $3.99?
I'm not for selling expensive stuff just because it's expensive and the commission is sizable, but I'm also not for selling inexpensive stuff just because you think it's affordable and you're scared to ask people to buy something that's expensive TO YOU.
It's important to choose a mix of products that would be appropriate for the people who are likely to be attracted to your content. Over time, you'll get better at knowing details about those who are attracted to your content including what types of products they're looking for, what prices they're willing to pay, and so on, but testing is a part of the process of knowing. You can't know without a little testing.
SOLUTION ===>>> Reverse engineer funnels in your niche.
See what types of products competitors (who are seeing success) are selling, the price ranges, and decide how you can adapt the insight to your own funnel. Do the math. Test, test, and test again.
You can also check out my training on High Ticket Sales for ideas of how you can incorporate a mix or price ranges into your affiliate promotions without being scammy, unethical, or self-centered. Check out the training here...
My Questions for You
- Have you noticed the same two reasons that stop affiliates from making money?
- Have you noticed other reasons? What are they?
Leave your comments below.