Niche Site vs. Affiliate Bootcamp - Clash of the Titans
A question I often see popping up in WA is whether to start a niche site or follow Affiliate Bootcamp to promote WA. Sure, you could go either route but here’s the thing – they don’t necessarily have to be mutually exclusive!
To see what I mean, first make sure you read Kyle’s training about targeting different demographic markets to promote WA:
Now, let’s take one demographic group as an example…university students.
This is a great market to promote WA since most students need all the financial help they can get. But your site doesn’t have to end there.
There’s a whole bunch of other stuff you could promote besides WA on your student-related site. For instance, think about all the supplies your readers would be interested in like backpacks, mini-fridges, microwaves, desk lamps, clothes and a whole host of other things.
How about a site targeted toward Baby Boomers? In addition to promoting WA, you could promote high-ticket services like cruises, live concerts, sports equipment, and many other things for that age group.
The point is, just because you build a site promoting WA doesn’t mean you can’t branch out and promote other products and services too. Just don’t go overboard and try to sell a zillion products on every blog post. For instance, if you’re writing a post to promote WA, aim to direct your readers to your WA review page – that should be your only goal. Similarly, if you’re writing a post about Baby Boomer cruises, just focus on that.
I hope this helps those who've been on the fence until now.