Target Audiences for Wealthy Affiliate

When you sit down and think about all the people in the world that would like to make more money, you could pretty much include just about everyone.

Every person from every little corner of the population could use extra cash and that is really the target audience. So in essence, your target audience consists of the close to 7 BILLION people that live this world, 5 BILLION of them have high speed internet and would love to have access to a platform like Wealthy Affiliate.

That is a pretty MASSIVE target audience, so within this tutorial I am going to give you a hand with some more targeted examples of audiences and show you exactly how to break them down.

Pretty big and pretty broad right? That was intended to prove the scale of the market that you can promote to, and within this section we are going to explain smaller more niche target audiences and also let you in on some ways in which you can research and market to these audiences.

When many affiliates begin to work on their keyword and industry research for Wealthy Affiliate research, they typically think of the most obvious marketers that are highly relevant to the services offered at Wealthy Affiliate. The main audiences that come to mind are:

  • Making Money
  • Work From Home
  • Internet Marketing
  • Affiliate Marketing
  • PPC Marketing
  • Email Marketing

These are fine and they are definitely targeted, however marketers typically run into a wall when they attempt to promote WA under these keywords as they are very competitive. They convert, but they are competitive.

Because of this, we recommend also venturing into other very targeted niches. I have included a list of these below:

  • Entrepreneur Programs
  • Website Marketing
  • Local Marketing
  • Social Media Marketing
  • Twitter marketing
  • Facebook Marketing
  • Linked In marketing
  • Email Marketing
  • Google Adwords
  • Google content network
  • BingAds
  • PPC Marketing
  • Clickbank
  • Data Entry
  • Home Business
  • Search Engine Optimization
  • Article Marketing
  • Getting Rich Quick
  • Become a Millionaire
  • Search Engine Marketing
  • Self-Employment
  • Affiliate Programs
  • Affiliate Networks
  • Wordpress Plugins/Theme/Hosting
  • Website Hosting
  • Website Builders
  • Internet Marketing Tools

These are all hot topics and highly related to what is offered within Wealthy Affiliate. Anyone looking for help in any of these areas can easily get help and get training within the Wealthy Affiliate community if you look a little deeper you find that there are even more than the obvious.

These can all be target audiences and I am going to show you how to elaborate on these in a second. However, there are complete demographics of people that should not be forgotten about. Massive groups of people that are looking for opportunities, to create businesses online or to expand their existing businesses online.

  • College Students
  • University Students
  • Retired Individuals
  • Middle Class Populous (large majority of US consumers)
  • Retired Veterans / Disabled Veterans
  • Disabled Individuals (who can work from their computer)
  • New Career seekers
  • Career Development/Advancement seekers
  • Laid Off Employees
  • Unemployment Benefits
  • People with massive hospital/health bills
  • Low Salary Employees
  • High Salary Employees that Want More
  • Minimum Wage Workers / McJobs
  • Passive Income Seekers
  • Residual Income Seekers
  • Baby Boomers About to Retire
  • People Who Vacation Lots (like the freedom)
  • Loans/Cash Advances
  • People with a mortgage
  • People that are forced to foreclose their homes
  • Debt Consolidation
  • People with Undesirable Jobs
  • Office Workers
  • People looking to win the lottery
  • Computer Jobs and remote jobs
  • People interesting in computer programming
  • Residents at business and Internet marketing schools
  • People looking to get a marketing, finance, or business education
  • Someone who wants to quit their job
  • Franchising/Franchisees
  • Ebay Sellers
  • Summer Job Seekers
  • Part-Time Employment
  • People seeking any type of employment!
  • Employment Search Engines (JobSearch, Monster,
  • Criminal Employment (employment for criminals)
  • People seeking post secondary education (can target University and College names)
  • Real Estate Investors
  • Online Surveys Takers
  • Related Forums and discussion rooms
  • TV Shows (Apprentice, Deal or No Deal, etc)
  • Famous Rich People (Donald Trump, Bill Gates, Rich Dad Poor Dad)
  • Hard Copy Books (The Art of the Deal, Buzz marketing, etc)
  • Affiliate Network Keywords (CJ, Clickbank, Linkshare, Shareasale, Kowabunga, etc)

These are some demographic based audiences that you can target. These above ideas alone will give you enough ammunition to promote Wealthy Affiliate for a lifetime!

With what we have already given you, you could easily scale a campaign to make over $1 MILLION per fact, if you put your effort into just one of these target audiences, you could likely make that with just one.

Remember, the average affiliate referral for Wealthy Affiliate is close to $150. Commissions and recurring revenue add up very quickly!

In the next section, we are going to elaborate on a few of these so you can get a better idea of how to research and find keywords within them, and and how to effectively set up campaigns targeting them.

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Recent messages
ABHI23790 Premium
Hi everyone,
Just started my journey at WA, right now getting trained at Affiliate Bootcamp, now while finding out the target audience and keywords, there are some keywords which have very few searches ie.<50 but google shows millions of results for them in a google search.

How can I find a keyword with very few google search results ??
onmyownterms Premium
You don't actually use Google for keyword research, you use Jaaxy. The results of a general Google search are not very accurate. Please use the tool provided for you to find the right keywords.
Robert-A Premium
Don't pay too much attention to google searches.
These results are based on a general keyword and related keywords that are used by countless people to find what they want.

Your ideal keyword would be one with over a 100 searches per month but under 50 for the QSR.
It may not have many searches but it will be easy to rank with.

You and your site are in this for the long term so the more articles you publish with different keywords the more your site and articles will appear in the search results.
Have a great Sunday.
ABHI23790 Premium
Thanks a lot !!
ABHI23790 Premium
Thanks a lot !!
Robert-A Premium
No probs - onwards and upwards.
Lsessions89 Premium
WOW!! Now it's really getting over my head, but I will NOT give up. Leveraging Key Words really got me. I guess I need to learn how to post a video on you tube. What does "pay per click promotions" mean? Are we supposed to be active on Facebook? I do have an account, but I haven't been on it in a couple of years. When I became Principal, about 5 years ago, I thought it was best to remove myself and I just never returned to it.
Triblu Premium
Hey Lisa,

The definition you requested is in the 1st screen print below.

You don't HAVE to be active on Facebook. However it can be another source of quality traffic to your website. It is best to create a Facebook PAGE so that you won't have to use your personal FB page thus you won't pester your FB friends.

When you are ready to take that step, there are loads of great tutorials offered on Facebook Fan pages right on WA. See the 2nd screen print below to see how you can access them.

Hope this helps you.
Lsessions89 Premium
Okay, now I'm really getting confused and overwhelmed. Think I'm going to take a break before I get upset.

I've already wasted 2 of my searches trying to maneuver my way around that page. If I VIEW RESULTS will I lose another search? What is QSR, KQI and SEO? Also, how do you know if a Keyword has low competition?

I'm reading, listening and taking notes and didn't get that. Sorry! Guess I need to redo this section after a break and then maybe I can answer my own questions.
tatihden Premium
Please don't take it too fast. It's a lot to learn all in a day. It took me a while to understand some of these things. I'm still learning today. A keyword tool will help you identify low competition keywords. Such tools tell you what the competition for a specific keyword is.
Lsessions89 Premium
Thanks Tatihden. I took a long break and have slowed down.
Lsessions89 Premium
I thought I had to pick a nich I was interested in.
Lsessions89 Premium
I was doing Boot Camp but my computer was hacked so I wasn't able to do anything. i'm back now with too many questions.
Lsessions89 Premium
You are always so kind and helpful. I just found messages in the bell and am replying. I still don't have an audience or a nich. I've been on that for three days. I sent them to someone to look at but have no idea who or where or how to get back to where AI was. I'm so confused. I was quitting but am going to give it another try. I didn't realize it was so much to this. It's WAY more than they make it out to be in the beginning!! Or, maybe it's just me. Either way, I'm lost and confused and have had several serious meltdowns. Hope I can do this.
SeanmMonahan Premium
The problem I have always had with getting keywords is not actually getting the keywords. It is actually developing content around those keywords so that the content is original. All my posts eventually sound like a big parrot or a broken record, just repeating the same thing over and over. That seems to be my big problem with keyword work. Does anyone have any suggestions on getting past this phenomenon?
siamjerry Premium
I am not sure I understand the problem, but do you think that you need to use the keyword in all paragraphs? This is certainly not the case. You should use it in the header and withing the first 100 words or first paragraph. Then you use it sparingly. What I do is have the key topic, make 6 different paragraphs (relevant to topic) and start writing. I hope this helps.
SeanmMonahan Premium
No. The issue is that all the posts that I wrote back then sounded similar to one another. The seemed to be no differentiation from post to post on the website. I understand that all the posts are designed to "funnel down" to the promotion of WA, but the content over the whole site seemed very homogeneous rather than like separate concepts that lead to one point. Does that make sense?
siamjerry Premium
Then choose keywords that are not so close to each other. In my site I have post like: 'my boss is a jerk' and 'why HR is not helping' and 'passed over for promotion unfairly'. All of them eventually have a CTA to review WA.
feigner Premium
you don't need to make all of your post tunnel down to promote wa- you can pick pu a few other affiliate programs- jaaxy or other keyword tools - ahrefs or similar.
so you are starting to move away from just one affiliate program.
dependant on how you are promoting wa, does depend on how your site will sound.
if you are posting about wordpress there is lots of differeent areas to create articles about.
if you are talking about mmo then again there are lots of areas.
what you need to do is to go back and write down the different areas within the main topic and then create 15 titles of articles and see if they match what direction you are going in.
good luck Sean
Robert-A Premium
You could try PLR articles.
You would have to really edit them to make them your own though.
There are also lots of Article sites you could go to for inspiration and again edit any article that would suit.

Here's one that has a lot of categories so you're sure to find something.

Enjoy your Monday and the week ahead.
SeanmMonahan Premium
Thanks a bunch, and you have a good week, too.
Robert-A Premium
No probs Sean and happy to help if and when I can.
I don't understand dis part I mean.
Utilise social hangouts relevant to target audience.

And also this.... leverage the keywords to promote WA.

No3..through google adwords, bingads com (pay per click promotion) ...those it mean that one can get paid once they click the promotion or what and how do they pay.
kathytee787 Premium
utilising social hangouts relevant to target audiences means you go where ever your target audience are. For example, lets say your target audience are retirees then you would find social media sites, community programs, instragram pages fb pages and any websites catering to retirees etc etc. That is where you want to promote yourself to get the best responses. It will be covered more later but for example, if you advertise with fb you will use specific parameters (ie age 65 - 85) to help narrow in on your specific group.

Leveraging the keywords to promote WA is simply using the key word(s) over and over in your articles, blogs, advertisement etc to drive referrals back to WA. You want to make sure that when someone googles those words (as in the eg) your business eventually becomes one of the top sites that pops up--your goal is to be on pg 1 not pg 1798.

Pay per click is just that every time someone click on your advertisement you will get paid. I believe the amount and how to set it up will be covered a little later in the boot camp.

Hope this helps. :)

Lsessions89 Premium
Wow Kathytee! I should have read your answer before I posted my questions. I think you answered every one.