How to Write an About Page for a Website
Did you know that your About page is one of, if not THE most important page on your website? Take a look at your Google Analytics account and see how many people visit it — you may be surprised.
Despite its importance, my impression is that we see the About page more as an afterthought than something to work on to get right.
I'm currently writing my own About page and thought I'd pass on 11 tips to help you stand out from the crowd.
- Make sure to include an About page – You can't expect your visitors to trust you if they don't know anything about you or your website.
- Make sure you have a clear idea of who your audience is – When you know who you're targeting, you'll get the right people to your blog.
- Write about the value you bring to your readers – A common mistake is to write exclusively about yourself when the real emphasis should be on what your website offers to others. Make sure to talk about the following:
- What kind of articles do you write?
- How does your content benefit your readers?
- Why should your readers trust you?
- Give your About page a title that benefits your readers – Don't just title your About page, 'About.' Think of it as an opportunity to show how worthwhile your website is. For example, "Why [abc. com] Will Help You Get [xyz]." (Note: Make sure your menu item is still called 'About').
- Include testimonials – If your website's already been around for awhile and you've received some good feedback, include it on your About page! Nothing builds trust better than that.
- Write in the 1st person – Writing from this perspective will make you much more personable.
- Include an image – As a way to gain trust, include a real picture of yourself, including your face.
- Give some background information about yourself – Note the word "some." You don't want to give your whole life history here. You can include information like:
- How your website got started
- How you got involved in your niche
- Basic background information (e.g., your name, where you're located, your family, etc.)
- A short story about yourself
- Fun tidbits and random stuff about you
- Share blog posts/pages – If there's content you're particularly proud of and want to direct more traffic to, work it into your About page somehow.
- Include a Call-To-Action – Your About page is great opportunity to get your readers to subscribe to your mailing list or any other call-to-action. Make use of it!
- Include a way to contact you – A good way to sign off your About page is make it easy for your readers to contact you via email or direct them to your Contact page.
Lastly, don't go overboard with length. People are interested but not THAT interested in what you have to say. The one I'm working on now is 500 words and I'll probably keep it at that. I'd say anything below 1000 words is probably fine.