The Power of NEGATIVE thinking

One of Wealthy Affiliate’s greatest strengths is the positivity and attitude of the community. I, for one, have gained a lot from all the inspirational stories, the words of encouragement and the general atmosphere of good will that pervades this unusually bright corner of the internet.

We all know that it pays to stay positive. You have to look on the bright side, seek out the silver linings and put a brave face on adversity. We all know how being around a person with a sunny disposition makes us feel happier. Positivity spreads like seeds being carried on the wind.

So, it should be obvious that it is our job to eliminate all negativity from our lives! Right?

Perhaps. But, not so fast!

I would like to suggest that in creating our online businesses, we should be willing to embrace the dark side!

Before you go running for cover, please let me explain.

While our ultimate aim is to provide a positive, beneficial and rewarding experience for our visitors, it may be worthwhile to start with the NEGATIVES. We can start by seeing our visitors as people with a problem, a difficulty or a struggle. They may have been prompted by something as serious as a grave illness or as relatively trivial as a moment of boredom. Nevertheless, we will be better able to cater to their needs if we begin by understanding the problems that brought them to us in the first place.

Doing research and reflecting on the nature of the problem will help us to:

1. Know what kind of articles will be most useful to addressing the reader's needs
2. Provide articles that are appropriate and sensitive to the visitor
3. More accurately assess the products and services that will help the visitor

By starting with a true appreciation of the negatives, we can build a resource that is genuinely useful, appropriate and beneficial. And that, I think, is what translates into a successful business.
I'd love to hear any thoughts and comments.

Oh, and have a very positive day! :)