Can We Write About Things Without a Practical Experience?
No, this is not about product reviews. That has already been done to death.
I have always wondered if you could make people read and like what you put out there if you’re going to say (or sound like saying), “Hey, I haven’t seen it myself but I think this is the way it works.”
One of the primary lessons in content marketing is to write what you already know and help people with what you write there. It could be an instruction, a strategy or an inspirational writing. It could be anything. But if you’re a beginner yourself, you are not going to be an expert on many things that you can say with absolute authority. The knowledge you’re having could be in bits and pieces, the source of which are mainly the many posts that are found on the Internet from other more experienced people.
Let’s suppose you are learning about email marketing. And from the resources found on the web and through some training posts or videos from a course you have enrolled yourself in, let’s say you have understood why people are investing so much of their energy on email marketing. You are now able to know how the whole thing works, why it is important to write good email copies, how to write those catchy copies, the comparative prices of the various Autoresponder subscriptions, how to set up campaigns, the works.
While you KNOW all these, let’s suppose, you’re yet to carry out a full-fledged email campaign to promote your blog. You haven’t even bought the services of an Autoresponder. Can you write a blog post on the possible benefits of email marketing with a disclosure that you cannot verify the reliability of the strategy simply because you haven’t experienced it yourself? What do you think the readers will feel if they realise that you’re not experienced in email marketing? Can the readers (who landed on your page because of your great content) be convinced of what you write and coaxed into taking up an action like clicking on that CTA of yours?
As beginners, we do a hell lot of research on many things. We are mostly learning about these things. And at least, THEORETICALLY, we know about the various strategies, about content creation and promotion. Can this theoretical knowledge be the basis for our content? What is the best way to provide value to the readers without having a practical experience?
I could have well posted this as a question to the WA community but I thought it would be better if I do a bit of an explaining about what I was trying to convey. I hope I made myself clear here. I do not know how many of you are going to respond but I would be grateful if you provide me some of your insights here. Happy Friday, friends!