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Hi, I just wondered if anyone had any ideas on whether 21.5% click through rate was good on Google. I am not getting conversions yet but I know that is also a numbers game. I
Hey Sue,
Google PPC clickthrough rates will typically vary from industry to industry, and they even change from year-to-year.
However, when you take ALL industries into consideration and look at the average clickthrough rate of EVERY SINGLE AD it's a lot lower than you would think.
In fact, as low as 5% as an average.
But, as I say, even industries can fluctuate over time.
As an example, Arts & Entertainment had the highest clickthrough rate of ANY industry in 2021 at around 26% (makes sense due to covid lockdowns), but in 2022 the average clickthrough rate for Arts & Entertainment fell to around 10%.
And as an average, there are usually only about 5-6 industries that regularly enjoy an OVER 10% clickthrough rate (pets, education, electronics, sports & recreation, etc.)
So, a 21.5% clickthrough rate is exceptional
BUT (there's always a BUT, LOL).
These clickthrough rates are typically viewed over a 12-month period, so it is very difficult to make any forecasts based on ony a few weeks of PPC.
Clickthrough rates are based on the use of "human psychology" (pain points) and copywriting skills (problem, agitate, solution).
Furthermore, fantastic clickthrough rates mean nothing if conversions aren't happening (once more, it's too early to tell at this early stage, although if you're not getting any conversions after a few weeks then things need to be tweaked, changed, investigated).
The "landing page" that visitors are being sent to can also make a huge difference.
One of the best types of landing page would be minimal and include an email sign up option (this gives you MORE opportunities to market to people), whereas simply sending visitors to a landing page with a "buy now or don't" decision only gives you "one bite at the cherry".
Additionally, your geo or demographic targeting could also be an issue.
Without looking to be prejudiced, the USA have always been the "biggest spenders" on the internet, whereas certain countries and parts of the world will certainly show a great deal of interest in affiliate offers, but unfortunately may not have the finances to make a purchase. Sad, but a fact of "internet spending" I'm afraid.
So, there are a fair few factors to consider.
Sure, as I say, 21.5% is fantastic, but you have to take all these other aspects into consideration too.
Partha
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Is a 21.5% clickthrough rate perceived as good for google ads?
Hi, I just wondered if anyone had any ideas on whether 21.5% click through rate was good on Google. I am not getting conversions yet but I know that is also a numbers game. I
Hey Sue,
Google PPC clickthrough rates will typically vary from industry to industry, and they even change from year-to-year.
However, when you take ALL industries into consideration and look at the average clickthrough rate of EVERY SINGLE AD it's a lot lower than you would think.
In fact, as low as 5% as an average.
But, as I say, even industries can fluctuate over time.
As an example, Arts & Entertainment had the highest clickthrough rate of ANY industry in 2021 at around 26% (makes sense due to covid lockdowns), but in 2022 the average clickthrough rate for Arts & Entertainment fell to around 10%.
And as an average, there are usually only about 5-6 industries that regularly enjoy an OVER 10% clickthrough rate (pets, education, electronics, sports & recreation, etc.)
So, a 21.5% clickthrough rate is exceptional
BUT (there's always a BUT, LOL).
These clickthrough rates are typically viewed over a 12-month period, so it is very difficult to make any forecasts based on ony a few weeks of PPC.
Clickthrough rates are based on the use of "human psychology" (pain points) and copywriting skills (problem, agitate, solution).
Furthermore, fantastic clickthrough rates mean nothing if conversions aren't happening (once more, it's too early to tell at this early stage, although if you're not getting any conversions after a few weeks then things need to be tweaked, changed, investigated).
The "landing page" that visitors are being sent to can also make a huge difference.
One of the best types of landing page would be minimal and include an email sign up option (this gives you MORE opportunities to market to people), whereas simply sending visitors to a landing page with a "buy now or don't" decision only gives you "one bite at the cherry".
Additionally, your geo or demographic targeting could also be an issue.
Without looking to be prejudiced, the USA have always been the "biggest spenders" on the internet, whereas certain countries and parts of the world will certainly show a great deal of interest in affiliate offers, but unfortunately may not have the finances to make a purchase. Sad, but a fact of "internet spending" I'm afraid.
So, there are a fair few factors to consider.
Sure, as I say, 21.5% is fantastic, but you have to take all these other aspects into consideration too.
Partha
See more comments
21.5 % is good. Thanks for sharing. Have a great week.
Laurence
:)