Plan (but then be flexible)
Plan Thoroughly but be Thoroughly Flexible
This is going to be a short post but will hopefully make a point that I have to live my life by.
Everyone talks about a plan but I've heard few talk about being flexible with your plans as different situations arise. Some of us are super administrative. List here. List there. Plan for this. Plan for that.
I actually have a small Gumby and a Pokey on my desk to remind me that even though I have a plan I have to be flexible or I'll repell those I want to get close to.
When you deal with people, very few times will things go exactly according to your plan. You NEED to be flexible.
People Have Different Perspectives
As someone who has counselled hundreds of people (especially marriages) over my lifetime it is VERY appearant to me that different people are different. What one person sees as perfect and a 'must', another sees as rediculous and totally unnecessary.
We Have to Remember-Websites Are for People
If we stick to our 'plan' instead of figuring out using some of the great tools available to find out what real people want our content might actually repell people instead of attracting them. So keep in mind that what you write is for people...not robots.
How do you go about making sure your content is written for people and not just for bots?
Do you use tools to do that or just keep it in the front of your mind while writing?
I am curious. Please let me know.