Notes from Jay's Webinar - February 5, 2016

Why is the Wall Built?

• Learning Barriers
  • “There is no so much information” - Information Overload
  • WA training is a Good Thing: It is broken down
  • Technical Proficiency – all the new technical things you need to learn
  • Learning Ability – ability to process and observe information. Learning styles Visual vs. Reading Style
  • Frustration of terminology – all the new terms
  • Volume of education – take a moment to think of everything you learned since you joined WA - there is so much you have learned
• Action Barriers
  • No action taking place
  • More learning than taking action – spend more time learning than applying what you have learned
  • Length of time for taking action – it is taking so long to take action that you do not want to learn anymore b/c it is so emotionally exhausting
• Distraction Barriers
  • Oh! WA Live Chat – Get distracted with the LiveChat – it can consume too much of your day if you are not careful
  • Hey! New Email – get distracted with new emails that we spend more time with the PM system instead of building our sites, etc. Especially when you get those little notifications in red in the upper right hand corner
  • A friend comes online and you stop what you are doing to go chat.
  • It is up to you to stop those distractions from happening.
• Gratification Barriers
  • No instant results in organic SEO
  • Insatiable need to get instant results
  • Frustration of conversion funnel time
  • No time frame as to when you will see results and we live in a world of time frames.
  • A need to make money now
  • Lots of online educational programs and opportunities
  • You can get lured in from all of these false “scammy” messages promising you that you will make money instantly.
  • There are these false expectations that are generated
  • How long does it take to succeed
  • These play into that whole time frame
• With All of the above barriers listed
  • They create a routine
  • Can prevent serious progress

• Build frustration

• Three months is the typical break point

• These barriers build problems

“The best solution to your problems is YOU”

Self Asses What Goes Wrong

• Ask yourself these questions:
  • What are my learning barriers? - Write these down and record them so you can see what are your specific learning barriers
• SEO is really hard
• The terminology
• What are my Action Barriers?
  
  • Fear of trying
• What are my Distraction Barriers? – this probably the BIGGEST question to ask yourself
  
  • Spend too much time on WA chat
  • Helping too much – this is totally ME!
• What are my Gratification Barriers?
  
  • Rankings are not happening fast enough for me

Gathering Tools of a Driving Force

• Get TimeStats for Chrome - GoogleTimeStats

• Tracks how much time you are on websites
• Jay highly recommends getting this extension
• It is FREE
• Good self-assessment tool

• Track how time you're on websites

• It is a good reality check

• Google Chrome Extension

• Get Google Drive
  • Write your content in there (Google Docs)
  • Collaborate in there
  • Plan your schedule (Google Calendar)
• Jay gave a good quick tutorial on Google Docs and showed us to do research right within Google Docs and other cool techniques.
• Bubble.us is a FREE website Jay recommended for mapping out your plans
  • Make four buttons/pillars
    • Learning
    • Action
    • Distraction
    • Gratification

And map out each of these barriers

See image below:

Yellow – the type of distractions

Red – Specific distraction within that type

Green – the solution to that distraction and

The last row - below that put a time line on the solution in which you will fix these issues

Preventing from Happening Again

• Mapping out your plan will help to prevent it from happening again
• Do check-ins to prevent it from happening
• Accountability check ins – once a week, once a month, etc.

How to Stay Inspired to Keep Going

• Click on the SUCCESS Button with WA:

• See all of the Success Stories that you can read about Vegas, etc.

Q&A

Jay answered a number of questions and one of the last things he spoke about was "Niche Brainstorm" - what is a method to get your creative juices flowing.

He also suggested these reading materials:

Link to what will soon be Jay's recorded webinar:

Pushing Through the 3 Month Wall: Jay's Webinar Page

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I hope you have enjoyed these notes and found them helpful. If you were there and I neglected to mention something, please feel free to add it here.

Sincerely

Steph