Why blogging is vital for businesses?
Published on October 28, 2018
Published on Wealthy Affiliate — a platform for building real online businesses with modern training and AI.
Well ...
According to Socialmedia ...
Marketers who have prioritized blogging, are 13x more likely to achieve a positive ROI.
I'd say that is a pretty powerful motivator :)
But of course, there is more ...
First and foremost: a blog is a constant source of new information for your target audience.
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Secondly ... Marketing is about communicating with your potential clients and your current customers, and the blog is an extremely efficient conversation platform.
As you have already seen, every blog has an in-built commenting system which will help you to communicate more efficiently with your target audience. If you have a blog on your business website, you can sustain an efficient two-way communication channel which will generate many important insights and more importantly, a great amount of invaluable feedbacks from your customers. You can use the commenting system to allow people to have discussions with you about your products and services.
OK, I know what you are thinking right now … You are thinking that ...
“I don’t want somebody to come to my site and say bad or nasty things about me or my business”.
Well, I have bad news for you: if someone is going to say bad or ugly things about your business, they are going to say it anyway, whether they are saying it on your own blog or not. This is a fact.
And hear me out … If they are going to do it somewhere else, you’ll be forced to hunt down all those conversations and negative comments all over the internet to put your side of the story on the record.
If all those criticisms will appear on your own blog, you’ll have the possibility to neutralize them almost instantly by adding your point of view!
As Rodolfo Costa said …
Criticism is just someone else's opinion. It is up to you to choose whether to believe some of it, none of it, or all of it. What you think is what counts.
And here’s the thing: if you have a blog on your business website, you can listen those opinions and you can say what YOU think …
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