What path to take?

Last Update: July 30, 2018

Let me ask you a few questions ...

Have you defined your long-term affiliate marketing strategy? Do you know which is the right path? Do you know which marketing methods and promotional channels will define your overall affiliate marketing strategy?

Tough questions, right?

Well, the bad news is that you need to outline a consistent long-term affiliate marketing strategy.

The good news: I have some tips that could help you in your efforts ...

So ... There are 3 main factors:

1. The marketing approach

You have 2 options: the easy way and the hard way ...

The easy way; you are trying to – ethically – bribe your customers using various incentives (free gifts, coupons, virtual currency, cash-back, etc) to enhance the value of the product or service you are marketing. The most efficient avenues are: pay per call marketing, display marketing, PPC, mobile marketing.

And there is a hard way; it's a real cliche, but you need to focus on valuable, useful offers. Your goal is to create value-packed content pieces and to provide real, viable solutions that can be successfully monetized using widgets, affiliate links, abnners, etc. In this case you are going to focus on content creation, email marketing and social signals.

2. The engagement level

Again, you'll have to choose between 2 options ...

The easy way; you are not interested in building up a reputation in your niche. All you want to do is to generate an income source using mostly PPC campaigns, affiliate links placed on blogs and various forms of paid advertisements. Unfortunately, for (too) many affiliate marketers this is the only viable option.

Or you can choose the (really) hard way, investing a huge amount of time and effort, in order to position yourself as a well-known and trusted authority. In this case your goal is to build long-term relationships and a thriving online business. Your main weapons: social media and content marketing.

3. The promotion policy

Guess what? There are 2 paths in front of you ...An easy way and a hard way …

The easy way; you are going to focus on high-converting, well-paying products. If you know a few things about your products is OK. If you don't ... is OK ...

The hard way; your most valuable asset is your credibility. It's a real uphill battle where you are trying to promote only trustworthy, reliable products that were already tested by you. The result: detailed reviews and honest recommendations coming from the bottom of your heart.

Wrapping it up: as we all know, the easiest way usually is not the best way to do something; however, if you don’t have enough time, or you don’t have the needed resources, you can always choose the easier and faster affiliate marketing methods to generate an extra income stream; on the other hand, if affiliate marketing is not just a hobby for you, but a long haul flight, you should always choose the long and hard way in your affiliate marketing strategy.

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DBCrist Premium
The long and hard way is the only way. I want to be a spokesman for the Baby Boomers out there, to educate and show by example, that there are solutions available to everyone if you are willing to change some of the beliefs you hold. Namely "I'm to old" or "I'm not smart enough". I've been chasing technology my whole life and thanks to WA I've got hope again, but it's members like you, that really make the difference, by being willing to share, teach, advise and show, others the way to success in on-line marketing. People that are serious, about changing their lives, so that they can help others change theirs, gravitate to what your talking about ( I started following you a week after joining). One should never stop dreaming and setting goals, the next five, ten, fifteen years can be the best of your life if you believe, truly believe.
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smartketeer Premium
Thanks for your input David!
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jlm9210 Premium
Thanks. This is a good post the helps with what I'm realizing - it's about the long term. My biggest question right now is whether I'm investing time in a niche that never will payback, so to speak. I am working to get more comfortable with trusting the process/training will work, eventually.
Thanks again.

Jeff
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smartketeer Premium
Thanks for your time Jeff!

Yep, it's a long trip ... And you'll have to work your way up to the top ... step by step
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marycmiller Premium
I joined WA because they promoted that this was not a "get rich quick scheme", so I guess it's the hard way. I want this to become my job, so I have the build the foundation first. Thanks for the post.
Mary
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smartketeer Premium
Thanks for your time Mary!
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Fleeky Premium
Great advice, full of wit
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smartketeer Premium
Thanks!
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E-novate Premium
Thanks for the sound advise
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smartketeer Premium
Thanks for your time Samuel!
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Charles1949 Premium
Thanks for posting such valueable advice Appreciate it thoroughly
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smartketeer Premium
Thanks for your time Charles!
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Happy2Learn Premium
Thanks
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smartketeer Premium
Thanks for your time!
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lorilee3 Premium
Good information, make me understand more about this game.Thank you for sharing.
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smartketeer Premium
Thanks for your time Lori!
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SteveCrozza Premium
Good points, Zed, I always choose the hard way!

It is also in my marketing strategy
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smartketeer Premium
Thanks Steve!
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HTolliver1 Premium
Yes, choices, choices, choices. I believe that anything worthwhile takes time skill and effort.
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smartketeer Premium
I agree. Anything worthwhile takes time skill and effort. And you'll need to make some good choices :)
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MKearns Premium
Yes go for the hard and sure investments.
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smartketeer Premium
We are on the same path Michael!

Thanks!
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keishalina9 Premium
Appreciate this clarity of 'ways to go!' ... thanks kindly for posting... helpful to know about the avenues or in other words, revenue streams available so to speak... keep blogging-- all the best to you for every success, cheerio... :)
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smartketeer Premium
Thanks Keisha!
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