Daily Facts - Day #70: Billion dollar niches - The $5 billion food allergy niche

Last Update: January 02, 2019


Here's another sad fact: there are tens of millions of people sick to the stomach ... for a solution ... all over the world ...

Yep ... The food allergy niche is another area where we are talking about actual needs ...

Not desires or wishes ... NEEDS!

Here are some numbers provided by FoodTechConnect ...

  • the food allergy market size is around $5 billion
  • the gluten-free products market is projected to grow at a CAGR of at least 10% every year
  • snacks and granola bars are the leading category at 15% of mass-market
  • 18% of adults are buying or consuming foods products tagged as gluten-free
  • 68% shop at three or more stores per month to find gluten-free foods
  • 55% spend 30% or more on their grocery budget for gluten-free foods
  • 56% of consumers prefer to buy gluten-free foods at natural food stores
  • 1 in 4 of survey respondents ages 18-24 eat gluten-free foods -27% eat gluten-free foods to help them in their weight-loss efforts
  • 59% of women agree gluten-free products are worth the extra cost

The Google Trends charts are showing a steady demand and a widespread regional interest for the past 12 months:






Mr. Jaaxy gave me 5,359 AVG monthly searches for "food allergy" and 11,048 searches for "gluten free" ...

Is not a "deep" niche with a lot of micro-niches involved, but there are many leverageable avenues: gluten-free diets, gluten-free recipes, gluten-free products, gluten-free desserts, gluten-free ingredients, food allergy test kits, food allergy courses, food allergies for pets (!), food allergy syndrome, baby food allergy, seafood allergy, food allergy treatments, gluten free grains, gluten free meals, gluteen free cookbooks, keto gift boxes, celiac disease, gluten intolerance, gluten-free homemade foods, gluten-free cooking etc.

And no wonder, I found 30,000 gluten-related items only on Amazon. And another 8,000 for food allergy ...

My conclusion

An evergreen and profitable niche with a 10% average yearly growth rate.

Which means a lot of possibilities for affiliate marketers ...

Your thoughts?

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CSavoie1 Premium
I’m a Celiac which is an autoimmune disease where you can’t eat gluten so I’ve got a lot of knowledge on the subject. I just wasn’t sure how to make it a niche.

There is no cure except for avoidance of gluten and gluten is hidden in many products. The FDA only recently started making food manufacturers list the gluten content on the product packages. Then there’s cross contamination when dining out for dinner. I serious nightmare due to the tiny amount of wheat flour it takes for patients to become glutenated. I’ve only found one prioduct that works from Amazon to help with prevention that I take anytime i think I may be exposed.

I’m actually glutenated now while writing this. Severe upper abdominal swelling and distention and I have no idea how it happened.

There is a pot of Gold out there for someone who can really help with food allergies.
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smartketeer Premium
Thanks for the valuable input Colleen!
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JKulk1 Premium
Thanks Zed. Another great Niche. We had an article on a local current affairs show talking about gluten free diets.
They also mentioned that people who don't have an allergy show not go on them as gluten is necessary in our diet. Never the less, this would be great Niche. Jim
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smartketeer Premium
Thanks Jim!
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TeriCalhoun Premium
That’s interesting smartketeer, but for the record a bigger problem facing the West is obesity and fatty liver and diabetes and it is largely due to a high carb diet, wheat flour and refined sugar being the two main culprets I suspect. If our bodies can’t use what we eat for energy the liver converts it to fat for future use. Fatty liver was at one time usually only associated with alcoholism, but not anymore.
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smartketeer Premium
Thanks for stepping by Teri.

But, for the record: I haven't said that this is the biggest problem in West ... And I wasn't talkinbg about West only ... I said, that is one of our big problems ... And yes, in my previous posts I already touched a few other problems like healthy food, diabetes, addiction, etc.
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TeriCalhoun Premium
Ok, wasn’t even aware that you wrote on health issues. Everyone seems so secretive about their websites. Too bad because I share everything I see regarding health on my facebook page Save My Health Now and on my status as well sometimes. Zig Ziglar and Tony Robbins probably wouldn’t be who they are if they lived in fear of someone copying their work. You know what I say? Copy it! Spread the news! But honestly there are more qualified people speaking on the subject than I if someone is looking to copy someone else.
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JanisSt Premium
Thanks for the info! I actually have some food allergies, so that's a great idea to write about it and help others!
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smartketeer Premium
Thanks for stepping by Janis!
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JanisSt Premium
You're very welcome! :)
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SnazzyIT Premium
Thanks for the share, I always learn so much from your blogs :)
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smartketeer Premium
Thank YOU!
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MThompson3 Premium
Only 1% of population on the planet suffers from Celiac disease. Gluten kills about as many people as cholesterol. None. People are so gullible.

Mark
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smartketeer Premium
1% means 77,000,000 ...

But yeas we are dupeable :)
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Showolf Premium
Re Gluten: I have a theory... it's not Gluten, it's the chemicals added. Ex: I'm labeled as Gluten intolerant, but if I eat homemade bread, I'm fine. Store bought... sicker than a dog! (Food is not supposed to last for weeks).
Just a theory...
Shaunna
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MThompson3 Premium
Gluten is just another marketing ploy like low fat. They take out the fat and put in sugar. And the result is Cheerios that are healthy and marshmellows that are low-fat. Nobody heard of gluten til just recently. And yes, the chemicals in food is ridiculous. It does not take 70 ingredients to make a cupcake. And what about "flavorings". yuck.
MARK
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keishalina9 Premium
Yes, an 'evergreen' niche that is actually growing! ... by leaps 'n bounds .... evidenced in the organics, gluten-free products increasingly offered on the grocery food shelves ....

so wha-at is really happening with people's bio-functioning?...

thanks for sharing & posting this very most interesting of your niche series -- documentary material here ... :)
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smartketeer Premium
Thanks Keisha!

I guess we are simply malfunctioning :)
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Gr8life4ed Premium
Great post....Happy New Year of Prosperity
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smartketeer Premium
Thanks Edward!

Happy New Year!
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waawaawaa4 Premium
Happy New Year! Thank you for another informative post! Your posts highlight great niche ideas!
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smartketeer Premium
Happy New Year Cathy!

Tahnks for the time and the feedback!
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DonnieNorton Premium
Hi Zed, thanks for another great post. The amount of research you put into your blog posts shows. All the best to you.
Donnie
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smartketeer Premium
Thanks for the feedback Donnie!
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deelilah Premium
And there is so much more than gluten under scrutiny. Makes me wish I was a manufacturer with an eye for marketing. Catch 22-- Chances are, they're the problem. Why all the allergies and food sensitivities?
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smartketeer Premium
Thanks for stepping by Donna!

You're right! It's a whole array of problems within this topic ...
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FKelso Premium
Oh, yes -- another good one. So many niches, so little time.
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smartketeer Premium
Oh, yes ... Soooooooooo little time :(
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alexander11 Premium
I have an allergy against wheat and gluten. Although when I had a blood test done, yeast was showing the greatest intolerance. I try my best to reduce it as much as possible. So this is a very interesting, powerful niche and definitely something to look into.
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smartketeer Premium
Thanks for the time and the feedback Alex!
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