Daily Facts - Day #59: Billion dollar niches - A $4 billion worth hairy problem
Here'sa rock solid fact: millions of people are loosing their hair wordwide.
And another one: millions of people are spending billions of dollars every year trying to get it back.
Yes, I'm talking about the hair loss niche.
A niche that comes with staggering numbers.
According to Shownearby, ABC News and the American Hair Loss Association...
- Market size: $4 billion
- Men spend over 1 billion dollars on hair renewal products in the United States alone, according to ABC news.
- 35 Million US men experiencing hair loss
- 21 Million US women experiencing hair loss
- Core consumers aged 65 and above about 9.6% followed by 40-49 aged group about 9.5>LT##/li##GT##
- 49% are in manager and above level position
- Research conducted by the American Hair Loss Association estimates that more than 70% of nonsurgical hair loss consumers are unhappy with the quality, service, and price provided by their hair replacement salons.
And once again, the Google trends graph with a very steady demand for the past 12 months:
And Jaaxy gave 24,660 (!) AVG monthly searches for "hair loss"!
It's a quite narrow niche segment, but there are many profitable target areas: hair growth, hair transplant, hair loss treatments, hair loss causes, hair loss prevention, anti hair loss shampoo & vitamins & supplemets, natural hair regrowth methods, hair loss treatment at home, hair loss prevention diets, etc.
And of course, there is an avalanche of affiliate products. I found 20K items only on Amazon.
My conclusion
There are millions of people who are desperately searching for any product that can offer a cure for their baldness that actually works.
This is one of the evergreen markets which earns throughout the year and has really great potential.
Your opinion?
Recent Comments
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p.s. just love your billion dollar niche postings -- they're all so very interesting! ... thank you! ... ⭐️
Thanks Keisha!
Well, I'm not an expert, but I'm sure that everything is related to our lifestyle ... Stress, food, etc
hey hi Ambassador ZZ! ... thanks kindly for your esteemed reply here! ....
also, 'chemicalization' of everything and beyond apparently ... what the heck is industry doing? ... it's all about the $$$ ...
ah well - what to do? ... get some hair back on everyones' heads so that their brains will fit back in too! ... just kiddin'.... lol ...
with this niche -- likely get a lot of 'brain' jokes maybe.... 😊
Unfortunately is just hair replacement ... Tha brain factor isn't affected or included ... tough, in many cases would be extremely useful 😊
oh -- and here i thought it was connected -- you know -- to the head! ... hope all the parts are there for full, effective function!
... lol ...
Theoratically ... And the fully functional part is one thing. The efficiency and the result is another thing ...
Dear Madam/Sir
Thank you for your purchase!
Disclaimer: we are happy to inform you that your brand new wig comes with no side effects. Your look will be drastically improved. Your IQ won't be affcted at all.
Thanks for being our customer!
haha-hee-hee! ... roflol ! ... gawd -- that's soo-o funniee!
gotta reply by Einstein:
"what's the difference between genius & stupidity?" >> genius has its limits!"
S O L D ! ... the wig that is! ... good news is that it doesn't affect IQ! ...
or does it?! ... lol ...
uhm -- just wondering what is causing this great incidence of 'hair loss' the world over for both men & women? ...
sounds like a tremendous niche in terms of really helping people try to find a real solution ...
thanks kindly for sharing and posting today, cheerio ... 😊
I know so many people who would benefit from a niche site like this. It is a very common occurrence. Thanks for the info, Zed!
Stress and poor diets are not going anywhere. So this niche is going to keep growing and is as evergreen as it comes.
A time of vanity which means a lot of money for affiliate marketers.
Thanks for your feedback Michael!
Same - the only thing I can't stand though is people flogging snake oil to poor unsuspecting kids that are doing what they can. There's so much bogus information out there, that I sure hope if someone builds a niche in this market, it's "genuine". You can normally spot the scammers a mile away right now (thankfully)...
Dave
I know of what you say.
I have tried some of them myself. Then I had the real hair transplant.
Chuck
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Here I was thinking about a niche... Just got me super pumped.
Many thanks!
My pleasure :)