Daily Facts - Day #25: Leveraging social media in ecommerce
And once again, 10 more stats provided by Disruptive Advertising ...
1. 30% of online shoppers say they would be likely to make a purchase from a social media network like Facebook, Pinterest, Instagram, Twitter or Snapchat.
2. 23% online shoppers are influenced by social media recommendations
3. 84% Of online shoppers in the United States review at least one social media site before making a purchase.
4. 85% of orders from social media sites come from Facebook!
5. The average order value for customers referred from Facebook is $55.
6. The average order value for customers referred from Twitter is $46.29.
7. 75% of Instagram users have taken an action, such as visiting a website, after looking at an Instagram advertising post.
8. The average order value for customers referred from Instagram is $65.00.
9. YouTube has over a billion users – nearly one-third of people online.
10. The average order value for customers referred from YouTube is $37.63.
These numbers speak for themselves.
I'd say that Ecommerce + Social is definitely a winning combination.
Do you agree?
Recent Comments
42
Good stuff Zed!
Your posts always provide great value.
I agree with @SAWalden and everyone else that thinks social media adds are Annoying! (Notice the capital ‘A’). ;)
However, I think that if leveraged properly, social media can be a powerful tool in a marketer’s arsenal.
Much like a blog, a group formed (on Facebook for example) that like minded individuals can join and be active in can be a great platform for providing value to your customers. It also is less invasive than an advertisement. Additionally, the people that join your group are there by choice...not by force.
Again, similar to a blog, those types of pages will take some time and diligence to cultivate. But overall, it is my opinion that a business page or group on social media can have better long term sustainability and provide better quality leads.
I do believe there is a time and a place for a ads to a targeted demographic. Many people have had great success using ads.
Statistics do not lie. People use social media in their purchasing decisions. Having an active presence in social media is a necessity in this day and age.
That’s just my opinion on the subject.
I’d love to hear what others think about social media in their marketing strategy.
Have a great day!
Jeff
A group page targeting a specific audience does sound like a much better alternative to the ads that are forced on us however, Facebook antics are almost as annoying!
Now that you have solved the intrusive advertising problem, how about an alternative to Facebook? :-)
Are you suggesting I launch an entirely new social media platform??? LOL wouldn't THAT be something?!
hmmm.....
I have to agree, being a consumer myself, I tend to have felt that I was safer buying on social media. Not so much today though. But I certainly did and I have purchased my share of impulse or reviewed products.
I have to say I am surprised.
Not that Ecommerce and social media would not be a winning combination but that people actually click on the ads and make a purchase.
As for me, I find those ads annoying. However, since joining WA I see those ads in a more positive light and have a much better understanding of how and why they exist nonetheless, I still find them annoying!
But I'm just one person - and it's good to know not everyone is like me!
After reading your post I see now where my marketing efforts need to be directed...such an eye opener...
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Yes- definitely a winning combo.
Justin
Agree!