Daily Facts - Day #24: 10 shopping cart stats you should know
Today I'm back with 10 more stats provided by Disruptive Advertising ...
1. 56% of shoppers said that being presented with unexpected costs is the reason they leave without completing their purchase.
2. Online shoppers abandon their shopping carts 68% of the time.
3. At the average abandonment rate of 68%, ecommerce sites could be losing $3 billion a year, if not more.
4. A PayPal study revealed that 43% of shoppers abandoned shopping carts because the shipping charges were too high.
5. From 2015 to 2017, the global average cart abandonment rate increased from 71.39% to 77.24%.
6. 23% of users will abandon their shopping cart if they have to create a new user account.
7. 54% of shoppers will purchase products left in shopping carts if those products are subsequently offered at a lower price.
8. An inconvenient returns policy deters 80% of shoppers.
9. By 2021, it is predicted that early adopter brands that redesign their websites to support visual and voice search will increase digital commerce revenue by 30%
10. Amazon reports that Echo sales increased by 700% in 2017 over 2016,and competing devices proliferated.
As I see it ... There are huge opportunities out there, but customer satisfaction is becoming more and more important every day ...
What are your thoughts?
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Recent Comments
24
I am one of those shoppers. If i feel like l am clicking my mouse to much and not being able to make a quick and easy purchase i am out the gate.
Customer service keeps people coming, also the are likely to make a recomdation in favor of you
Under offer - over deliver. Customer service is always going to be important whether face-to-face or online. Great info. Thanks.
Justin
Yep. But usually those sites don't offer reliable support ... And that makes them less friendly :)
thank you, great stats once again fueling thoughts, but at the moment, not in a position to work with them... bookmarked :)
I agree that customer's satisfaction should be top priority. From my experiences, sellers are not or not able to 100% transparent on the promotion page e.g. return policy, shipping costs, payment methods etc.
Great stats Zed.
Thanks for sharing.
:)Joe
I know for myself, I am totally guilty of shopping cart abandonment! Mostly when shipping costs are too high and I can get the item somewhere else...
Interesting stats - thanks!
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I know when I had a sports products website people hated it to resign too many heads aches, I got off it cost more time the money being made. It was fun but not when money going out.
:)