Are Keyword Tools Reliable?

byskiergal

1.6K followers

13 years ago

I get asked quite often about why a keyword tool would give low or no search results for a keyword that you know others are searching for. This is a common issue for those who are doing local marketing.

Most keyword tools use Google search results and Google does not disclose accurate search information. I have discovered many keywords that get tons of traffic yet they have low search volumes in Google.

I always suggest checking Google suggest. If a keyword is showing up in Google suggest you know people are searching for it. Google suggest may give you other hidden keyword gems that did not show up in your keyword tool and you haven't thought of.

You can also take a look at the search volume of a larger city. If your keyword is getting good search volume in a large city there is a very good chance people will being searching for it in a smaller city as well.

Happy keyword hunting and don't be fooled by Google.