Why Search Intent Is *EVERYTHING* (if you wanna make sales)
Published on February 15, 2023
Published on Wealthy Affiliate — a platform for building real online businesses with modern training and AI.
It took me years to understand search intent... but once you get it, it'll completely revolutionise how you run your business.
It'll change how you do keyword research, create content, choose affiliate products and communicate with your audience.
Yes it really is that big of a deal!
But what is it?
Simply put: Search intent is the "WHY" behind the search.
Google performs 8.5 billion searches a day and each and every one of them has a search intent/reason/motivation/goal behind them.
There are 4 main types of search intent:
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1) Informational: where searchers just want more info on a specific topic
2) Navigational: where searchers just want to get a certain page or website
3) Commercial: where they're close to buying but need to do a bit of research first
4) Transactional: Credit card in hand, they're ready to buy!
As affiliate marketers looking to make as many sales and commissions as possible, we want to choose more commercial and transactional keywords as these have buyer intent.
So take a look at your current content plan. Are you focusing too much on informational and navigational type posts?
If so, adding more content with commercial and transactional intent will most definitely boost your sales and conversion rates.
I'd love to hear your thoughts on this guys! Are you applying the concept of search intent in your business?
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